Bombay Launches Next Generation Site With IBM e-Business Solution.Business/Technology Editors SOMERS, N.Y.--(BUSINESS WIRE)--July 25, 2000 The Bombay Company The Bombay Company is a furniture and home accessories retailer based in Fort Worth, Texas, United States. History It was founded in 1978 by Brad Harper in New Orleans as a mail-order company. Harper later opened two retail stores in New Orleans. , Inc., a retail home furnishings chain based in Fort Worth, Texas Fort Worth is the fifth-largest city in the state of Texas, 18th-largest city in the United States[1], and voted one of "America’s Most Livable Communities. , launched their third generation Web site, using IBM's WebSphere Commerce Suite (formerly Net.Commerce) and IBM's DB2 Universal Database. Since its launch, the site has decreased downtime The time during which a computer is not functioning due to hardware, operating system or application program failure. and has exceeded expectations in traffic and performance. The Bombay Company currently operates its over 400 retail locations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada, as well as a large mail order catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. business. Working with IBM Global Services IBM Global Services is the world's largest business and technology services provider. It is the fastest growing part of IBM, with over 190,000 professionals serving customers in more than 160 countries. , the team created a complete end-to-end Web solution that went live just before the 1999 holiday shopping rush. The Bombay Company launched its first site in 1997, but it offered limited product selection and served primarily as a way for online customers to shop direct from the catalog. The latest site allows Bombay to offer its customers more of the selection of their brick-and-mortar stores, with the added flexibility to manage those merchandise offerings in-house. "The WebSphere platform allows us to keep the site streamlined and fresh for the customer," remarks Cathy Pringle, VP of Marketing for Bombay. "At the same time, we focused on making the infrastructure stable and scaleable. Already the company has realized an increase in its online business from our ability to increase the product offering on the site." IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) DB2 Universal Database is used to house the wide variety of products available for purchase as well as the customer order information. DB2 stores the full catalog of furniture, wall decor and decorative accessories, comprising of over 800 individual items. IBM's WebSphere Commerce Suite, the first integrated e-commerce solution, provides Bombay with the scalability, functionality and flexibility to allow the site to grow and adapt as new features are added to the site. Bombay is considering the addition of IBM's HotMedia, an interactive application that allows customers to shop in 3D, zoom in on products and view pieces from all sides. For information on other IBM e-business success stories: www.software.ibm.com/casestudies. |
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