Bombardier Inc. announces the reorganization of its Motorized Consumer Products Group.

MELBOURNE, Fla.--(BUSINESS WIRE)--March 19, 1997--

Henry Lonski Promoted To President of the Marine Products

Division

Bombardier Inc., manufacturers of SEADOO watercraft and SEADOO(R) jet boats, CELEBRITY(R) powerboats and SKIDOO(R) snowmobiles, announced today the reorganization of its Motorized Consumer Products Group (MCPG).

The group's market leadership produced a need for an expanded organizational structure to meet the demands of years of exponential growth.

Under the new plan, the former SEADOO/SKIDOO Division separates into two individual business divisions to better concentrate on growing each product line. "As we move toward the next century, our new organizational strategy allows us to maximize our market leadership in each product category and focus our energy on a variety of new products and services," said Pierre Beaudoin, President and Chief Operating Officer of the Motorized Consumer Products Group, Bombardier Inc. "The new structure will improve our ability to develop and manufacture the most innovative and exciting products in the world."

Henry Lonski, former Executive Vice President of Sales and Marketing for the SEADOO/SKIDOO Division, has been promoted to President of the Marine Products Division for the Bombardier Motor Corporation of America. "In less than 10 years, SEADOO has become the world leader in watercraft and jet boat production," said Lonski. "We intend to leverage that position and to set new standards in the marine industry."

Lonski joined Bombardier in 1990 as Vice President of Sales and Marketing for SEADOO watercraft. "Henry's leadership has helped us become the dominant force in watercraft and jet boat production," commented Beaudoin. In 1994, Lonski was presented with a new challenge -- sales, marketing, and communications, for the SKIDOO snowmobile line. In less than three years, Mr.Lonksi and his team quickly re-established the SKIDOO brand as a world leader in the snowmobile industry.

In his new role, he will oversee product engineering, domestic and international sales and marketing, communications and finance for Bombardier's SEADOO watercraft, SEADOO jet boats and CELEBRITY power boats product lines globally. Lonski will continue to work at the U.S. headquarters for the Marine Products group in Melbourne, Fla.

Prior to joining the Marine Products Division, Lonski was Vice President and general manager for MIM, a multi-investment marketing company with offices in Warsaw, Poland. The U.S. based marketing and distribution company was dedicated to servicing ex-Soviet Bloc countries.

Lonski is also Chairman of the International Jet Sports Boating Association (IJSBA), where he oversees the industry's leading owner/manufacturers governing body. The IJSBA sanctions more than 300 watercraft races globally, including the World Finals at Lake Havasu, AZ. He is also active in the National Marine Manufacturers Association (NMMA) and the Personal Watercraft Industry Association (PWIA), where he served as director.

Bombardier Inc. is a Canadian corporation engaged in design, development, manufacturing and marketing in the fields of transportation equipment, aerospace, motorized consumer products and services related to its core competencies. The Montreal-based corporation operates plants in Canada, the United States, Mexico, Austria, Belgium, Finland, France, Germany, and the United Kingdom, employing 40,000 people. Bombardier's revenues for its fiscal year ending January 31, 1997 totaled 8 billion Canadian dollars, and more than 85 percent of those revenues are generated in markets outside Canada. -0-

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