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Bolt Announces Content and Marketing Agreement with Yahoo! -R-; Bolt To Sponsor New Teen Channel on Yahoo! Chat.


NEW YORK--(BUSINESS WIRE)--June 8, 1999--

Bolt (www.bolt.com), the largest teen-focused Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 destination according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

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 Nielsen/I-Pro, today announced a content and marketing deal with Yahoo! Inc (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ).

Bolt will be featured on the front page of the new Teen Channel on Yahoo! Chat (http://chat.yahoo.com) and will provide editorial content for teen-related chat events. The agreement will also give Bolt extensive banner presence on all of Yahoo! Chat's Teen Channel pages and will display Bolt promotions targeted to 13-20 year olds on the welcome page of Yahoo! Mail A free, Web-based e-mail service from Yahoo!. It includes Yahoo! Messenger, which alerts you if you have mail and also provides voice chat. See Yahoo! Messenger.  (http://mail.yahoo.com). Bolt will also run banner advertisements to give Yahoo! users the opportunity to easily access Bolt's wide array of teen-oriented features.

"The agreement with Yahoo! allows us to have greater reach and distribution and clearly underscores our commitment to expanding the voice of teens throughout the world," said Dan Pelson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bolt Media Inc. "The combination of our users' content, and Yahoo!'s vast marketing resources helps solidify so·lid·i·fy  
v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies

v.tr.
1. To make solid, compact, or hard.

2. To make strong or united.

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 Bolt's position as a leading community for teens on the Web."

"We are very pleased to expand our relationship with Bolt," said Anil Singh For the fictional global crime syndicate, see .
Singh is a Sanskrit word meaning "lion". It is used as a common surname and middle name in North India by many communities, especially by the Sikhs and the Rajputs.
, senior vice president of sales at Yahoo! "This marketing program leverages the Yahoo! communication, community and media platform in an innovative way for Bolt and our teen audience."

Bolt is the largest teen-focused destinations on the Internet with approximately 95 percent of its content generated by its users. Bolt provides a variety of content in sections ranging from Sex & Dating to Activism, Gaming to Horoscopes in addition to customized user surveys on several issues ranging from school safety to fashion, as well as polls throughout all sections.

The Teen Channel on Yahoo! Chat is one of the most popular chat areas on the Internet. Yahoo! Chat offers dynamic chats with entertainers, experts and Yahoo!'s worldwide audience of users. A calendar of upcoming chat events is available at http://chat.yahoo.com.

About Bolt

Bolt (www.bolt.com), produced by Bolt Media Inc., is the largest teen-focused destination on the Internet and one of the fastest growing web sites in the world. The site offers products, services and communication tools to its core audience of 13 to 20 year olds. Bolt has 72 million page views a month and 750,000 registered users with 3,000 more teens registering daily. Bolt Media Inc. is located in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

Yahoo!, Yahoo! Chat, and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 8, 1999
Words:426
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