Bolero Takes the Guesswork Out of Web Tracking and Analysis; A comprehensive Web census tool that provides real-time reporting, SQL database storage and analysis.BOSTON--(BUSINESS WIRE)--Aug. 7, 1996--EveryWare Development Corp. today announced the immediate availability of Bolero bolero (bəlâr`ō), national dance of Spain, introduced c.1780 by Sebastian Zerezo, or Cerezo. Of Moroccan origin, it resembles the fandango. , the most complete Web logging, analysis and reporting system for the Apple Macintosh Apple Macintosh - Macintosh , with Windows and Unix versions shipping in the fall. Bolero helps management identify the activity and user demographics that can justify a site's investment. It shows not only how many visitors are using a site, but where they are coming from, what attracted them, and what they are doing once they get there. "Companies are investing thousands of dollars to maintain a Web presence, yet all they know about activity is the number of hits," said Dan McKenzie, president of EveryWare Development Corp. "Using Bolero is like hiring a survey team to uncover the underlying trends in Web site usage. It substitutes long-range trends and solid statistics for the hit-or-miss analysis of Web site management." With Bolero, for example, a company can determine if there are some areas of the Web site that are unvisited, or whether an external link is justifying its cost. The system can determine the most popular pages; the number of new and repeat visitors; the paths most frequently traveled; and which external sites are directing the most traffic your way. Bolero demonstrates what works, what doesn't, which elements need to be improved, and which success should be emulated elsewhere. Bolero logs a Web server in real-time, providing up-to-the-minute accuracy with no post-processing required. Even hourly reports reflect the latest Web site activity with absolutely no lag time. Bolero is the only census product on the Macintosh to log to a SQL SQL in full Structured Query Language. Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results. database, enabling users to analyze the data using any standard database tool. Bolero comes with its own SQL database -- EveryWare's Butler SQL. A high-end version of Bolero supports direct connections to Oracle and Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System. . The package is highly scalable, monitoring a single server or compiling data from multiple servers simultaneously. Apple Computer, for example, is currently using Bolero to capture and analyze data from several different Web servers. Apple is one of 70 beta sites currently testing the package. "Bolero is a real breakthrough from batch processing (1) Performing a particular operation automatically on a group of files all at once rather than manually opening, editing and saving one file at a time. For example, graphics software that converts a selection of images from one format to another would be a batch processing utility. Web server log files," said Alex Sirota, Database Engineer for Apple Computer. "It is the first Internet application that logs Web server activity in real time into an SQL database and summarizes on the fly. Bolero makes effective use of MacOS multitasking multitasking Mode of computer operation in which the computer works on multiple tasks at the same time. A task is a computer program (or part of a program) that can be run as a separate entity. to collect and aggregate a multitude of raw and summarized web access information from one or more web servers. The SQL engine A program that accepts SQL commands and accesses the database to obtain the requested data. Users' requests in a query language or database language must be translated into an SQL request before the SQL engine can process it. allows easy access to this valuable data across any span of time using just about any client/server tool. EveryWare's implementation of Bolero on the MacOS makes for a winning combination." Bolero is also bundled with three data analysis tools. EveryWare's Tango provides both on-line, interactive, drill-down reporting, as well as several pre-defined reports. Users can use Tango to view their Web server statistics and reports remotely using a Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . CLEAR:Access, from Sterling Software, provides data querying for more than 70 databases. Voyant, from Brossco Systems, is an integrated tool set for data analysis and decision support that presents information as multidimensional charts. Bolero is highly customizable. Users can run reports on an hourly, daily, weekly or monthly basis or for any user-defined period. These reports are structured so that different members of management can routinely view different kinds of information. A marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales manager, for example, might review inventory traffic coming from a particular link, whereas a product manager could see the number of visits to a product description. Bolero also improves Web server performance by off-loading the task of domain name resolution, whereby a numeric IP address is translated into an English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. domain name. Domain name resolution is a processor-intensive task that can dramatically effect the Web server's performance. Bolero improves server performance by turning off Web server logging. Price and Availability Bolero is available in three version. Bolero Bronze, priced at $995, supports a single WebSTAR server (Quarterdeck's Macintosh Web server). Bolero silver, priced at $1,795, supports unlimited WebSTAR servers. Both work with EveryWare's bundled Butler SQL database. Bolero Gold, priced at $4,995, also supports unlimited WebSTAR servers and offers direct links to an Oracle or SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. database. EveryWare Development Corp. is committed to securing a leading position in the Intranet Rapid Application Development (IRAD Irad (ī`răd), in the Bible, Enoch's son. ) market by providing businesses with cross-platform development tools that dramatically reduce the development time of Web-based applications. The company supports multiple operating environments, including the Macintosh, Windows NT or 95, and Unix. EveryWare has four key products: Tango, a Web/database integration tool; Bolero, a Web site tracking and analysis application; Butler SQL, a client/server relational database management system relational database management system - relational database ; and Connected, a multi-user accounting system. EveryWare Development Corp. is traded on the Alberta Stock Exchange Alberta Stock Exchange See Canadian Venture Exchange (CDNX). ("EVY EVY Ei Voi Ymmärtää (Finnish: cannot understand) EVY Ensivasteyksikkö EVY Earned Vehicle Years EVY Envoy Format "). For more information on EveryWare and their products visit their Web site at http://www.everyware.com/, call 905/819-1173 or email info@everyware.com. -0- Note to Editors: EveryWare, the EveryWare logo, Butler, Tango, and Bolero are trademarks of EveryWare Development Corp. Other product and corporate names may be trademarks or registered trademarks of other companies, and are used only for explanation and to the owners' benefit, without intent to infringe. The Alberta Stock Exchange has neither approved nor disapproved the information contained herein. CONTACT: EveryWare Development Corp. Jeff Hendry, 905/819-1173 ext.262 jhendry@everyware.com |
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