BoldFish Announces Industry Mover CEO; Barbara Tallent Named BoldFish President and CEO--Leading Email Infrastructure Company Gathers Leadership Momentum.Business/Technology Editors SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--April 17, 2000 BoldFish, Inc., a pioneer developer of outbound e-mail solutions for enterprise marketing and customer services, today named Barbara Tallent as the company's chief executive officer. As vice president of marketing and acting chief executive officer, Tallent enabled BoldFish to introduce the industry's first production-ready, high-volume message delivery system. Today's announcement means Tallent can take aggressive action to leverage the company's first-mover market position. The BoldFish system provides seamless, back-end integration to enable a customer's existing database with software and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. for high-volume and high-speed sending capabilities; reliable, time-critical mailings; complete content personalization; and efficient, effective management of bounced e-mail An e-mail message that is returned to the sender. It is generally due to a misspelling of the name or an incorrect address. E-mail can also be returned if the size of the attached file exceeds a set limit by your ISP. See e-mail. . "Barbara is an ideal choice for BoldFish," said David Ladd, general partner of Mayfield Fund Mayfield Fund is a venture capital firm located on Sand Hill Road in Menlo Park, California, home to many of Silicon Valley's leading venture capital firms. Mayfield was founded in 1969 by Tommy Davis, one of the first venture capitalists. , and member of the BoldFish board of directors. "Her marketing experience combined with her understanding of the BoldFish technology and customer benefits has been critical in shaping the company's product and establishing its market position. Barbara has the industry and management experience to drive the company forward to a market leadership position. BoldFish helps customers revolutionize their email infrastructure and delivery high-volume, personalized, commerce-enabled messages." Tallent, who has over 20 years of industry experience, became BoldFish's vice president of marketing in June 1999 and acting CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. in January 2000. Before joining BoldFish, Tallent held executive positions at several Internet startup companies, including Vice President of Marketing at Netmosphere and Vice President of Sales and Marketing at Intervista. Previously, Tallent served as General Manager and Director of Messaging Products at the Z-Mail division of NCD NCD - Network Computing Devices , formerly the second-largest Internet email provider. Tallent earlier ran product marketing for NCD, the industry-leading supplier of X terminals. Tallent has been key to marketing outreach for other well-known companies, including SGI (SGI, Sunnyvale, CA, www.sgi.com) A manufacturer of workstations and servers, founded in 1982 by Jim Clark. The company was founded as Silicon Graphics, Inc., but changed to its acronym in 1999. , Verity, Pyramid Technologies With the advancement of internet technologies, pyramid schemes are become more frivolous. Pyramids schemes are constantly changing and taking advantage of new technology to lure victims. , Altos Computers, Fortune Systems and Raytheon Data Systems. "I am delighted to take the helm for BoldFish," said Tallent. "I joined the company to help position BoldFish technology to capture a market opportunity to revolutionize email infrastructure. I am eager to keep moving the company forward and take advantage of the explosive growth in the number of companies using e-mail as a primary means of managing their customer communications to help them foster loyalty and maintain market share. BoldFish technology delivers a highly scalable, extremely reliable system to help its customers solve significant infrastructure problems. I think the challenge ahead as BoldFish extends its market lead is one of the most exciting stories in Silicon Valley. I look forward to building our momentum, and will continue guiding our growth with a dynamic approach to the market, capitalizing on the formula which has made BoldFish a success." Tallent's skill for adept decision-making at Internet-speed is particularly advantageous for BoldFish at this point in its growth. Companies are recognizing that e-mail is a powerful way to provide critical information, increase brand awareness, and increase sales. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
About BoldFish Started in 1997, BoldFish Inc. is pioneering the development of out-bound email solutions. The company provides software tools for business-to-customer communication with an integrated email and web-based product. The flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. is a high-volume, high-speed email delivery system that integrates seamlessly with IT infrastructures. With an architecture and product that enable campaigns of millions of messages, BoldFish has a unique "opt-in" philosophy and incorporates an anti-spam clause in its licensing. Customers of BoldFish distributing unsolicited, "spam" email are in violation of the license agreement. Headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. , BoldFish is privately held and venture funded by Alloy Ventures and the Mayfield Fund. Learn more about BoldFish online at http://www.boldfish.com. |
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