Bold New Graphics Package Designed by Razorfish for ESPN's ``X-Games'' to Debut With Winter Competition.

Business Editors and Sports Writers

LOS ANGELES--(BUSINESS WIRE)--Feb. 7, 2000

Unorthodox Design And Innovative Style Scores Third Season For Brand

Strategists and Digital Solutions Provider

Citing the bold nature and aggressive spirit of its innovative design work, ESPN today announced that it has extended its &uot;X-Games&uot; design contract with Razorfish Inc. (NASDAQ:RAZF), the digital solutions provider and brand strategy firm.

The extensive contract includes the creation of the hallmark X-Games open, insert graphics, show opens, bumpers, icons and a variety of 3-D graphics to be incorporated in both the annual Winter and Summer X-Games, representing 36.5 hours of original programming to be carried annually exclusively on ESPN, ESPN2 and ESPN's sister broadcast network, ABC.

&uot;ESPN's X-Games have set a very high standard for extreme sports competitions and televised coverage, creating a very valuable franchise for our network in the process,&uot; said ESPN's Jeff Wilkov, Producer, X-Games. &uot;Razorfish has been able to capture that mind-set and translate it to an amazing graphics package that embodies the adrenaline rush of the games and the extraordinary spirit of its athletes. Razorfish took some risks and the end result is irreverent and rebellious, which is exactly how we see the X-Games.&uot;

The new graphics package debuts with this year's Winter X-Games, televised from Vermont's Mount Snow Resort beginning February 4th and continuing through February 8th, exclusively on ESPN and ESPN2. The Winter X Games, the signature winter alternative sports championship, features the world-class athletic talents of more than 200 international athletes competing in snowboarding, ice climbing, snowmobile snowcross, free skiing and snow mountain bike racing. Athletes compete for close to $1 million in prize money.

Art director/designer Jens Gelhaar, in commenting on the graphics package, said, &uot;The 3D elements we created for the new X-Games graphic package were inspired by the movement of the athletes themselves. We used 3-D graphing like a deejay would use a turn table - scratching and playing to create a manipulated end result that conveys the edginess of the games and the attitude of these very aggressive competitors.&uot;

&uot;We expanded on that aggressive look and feel, funneling the energy of the athletes into a very bold look for the summer X-Games,&uot; explained Vanessa Marzaroli, Razorfish's art director and designer on the elaborate project. &uot;We reviewed a vast selection of powerful, driving music to aid in our creation of fearless graphics that push the edge of design in much the same way the athletes push the boundaries of their sport.&uot;

Combining 3-D animation with the SGI *flame for composting and finishing, animators Lenie Ramos and Craig Tollifson executed the design styles of Jamandru Reynolds, Vanessa Marzaroli and Jens Gelhaar. Marzaroli and Gelhaar jointly art directed the project, which was produced by Casey Steele. Mathew Marquis served as executive producer for Razorfish.

Founded in 1995, Razorfish, an end-to-end digital solutions provider, recently acquired brand management and broadcast design firms Lee Hunt Associates and Fuel Design. The acquisitions expanded the company's core capabilities to include strategic brand marketing and design expertise for traditional entertainment media. Razorfish delivers a complete set of end-to-end solutions including strategy, design, and technology services across platforms, devices, and networks. It has offices in Amsterdam, Boston, Hamburg, Helsinki, Los Angeles, London, Mannheim, New York, Oslo, San Francisco and Stockholm, employing more than 1,300 people. Headquartered in New York, Razorfish clients include Excite, Fox Kids, NBC, PBS, Quokka Sports, and Charles Schwab. More information about Razorfish can be found at www.razorfish.com.

NOTE TO EDITORS: In the program name SGI *flame noted in this news release, there is an asterisk between SGI and flame. This symbol may not appear properly in some systems.