Bogen Announces Cross-Selling Initiative to Market Apogee Sound Speakers and Amplifiers to Educational Market.

Business Editors

RAMSEY, N.J.--(BUSINESS WIRE)--Jan. 31, 2001

Bogen Communications International, Inc., (NASDAQ: BOGN) ("Bogen") today announced that it has begun to market Apogee Sound speakers and amplifiers through its Engineered Systems ("ES") channels that include its sales force and national dealer network. This marks the first time that Apogee, acquired in August 1999 by Bogen, has focused sales efforts on the U.S. and Canadian education markets.

Ken DeLoria, Apogee's President and founder, stated, "Apogee products are in widespread use from coast-to-coast in concert halls, convention centers and theaters. Their superior sound quality and durability have distinguished them in the high end of the professional sound market. Bogen ES provides the distribution channels to leverage our well-deserved credentials into the very large and under-served educational market encompassing public and private elementary through highs schools, colleges and universities, and vocational schools, totaling approximately 115,000 in the U.S. and 16,000 in Canada. Our high quality, competitively priced Contractor Series of sound equipment satisfies the broad spectrum of sound applications in the educational market be it for auditoriums, gyms, theaters, and stadiums."

Tom Parker, Bogen's VP-Engineered Systems, pointed out, "Bogen ES has begun to sell Apogee products. Our dealers are extremely enthusiastic about the addition of this new product line because it enables them to offer a complete, comprehensive, single source communication solution applicable for any sized educational institution anywhere in North America."

Mr. Parker continued, "Our long-time presence in the education market supplying intercom systems and more recently, multi-media control systems, has established Bogen as a respected, recognized and reliable resource among those that specify sound equipment, namely, architects, engineers and acoustical consultants. Add to that the reputation that Apogee professional grade sound equipment has earned from its installations at New York's Avery Fisher Hall and Los Angeles' Dorothy Chandler Pavilion, and many locales in between, and we think we have put together a winning combination of product, sales force and distribution channel."

Bogen Communications International, Inc., based in Ramsey, New Jersey and Munich, Germany, develops, manufactures, and markets telecommunications peripherals, sound processing equipment, and Unified Messaging products and services. Bogen's products are sold to commercial, industrial, professional and institutional customers worldwide.

Except for historical information contained herein, the statements made in this release constitute forward-looking statements that involve certain risks and uncertainties. Certain factors may cause actual results to differ materially from those contained in the forward-looking statements, including general market conditions, new technological developments, competition, potential acquisitions and divestitures, the availability of financing alternatives and other risks. Certain of these risks, factors and other considerations are detailed from time to time in Bogen's reports on file at the Securities and Exchange Commission, including Bogen's Form 10-K for the fiscal year ended December 31, 1999, and Form 10-Q for the quarter ended September 30, 2000. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.