BofA's Eight State Check Card Campaign.ALBUQUERQUE--(BUSINESS WIRE)--July 10, 1996--Bank of America this month is launching a major campaign in New Mexistates offering consumers a chance to win $1 million in prizes. During the summer campaign, people who open a personal checking or apply for the bank's Versatel Check Card will receive scratch-off game cards giving them a chance to win prizes such as a 20-inch television, binoculars, or a set of 1996 Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. commemorative com·mem·o·ra·tive adj. Honoring or preserving the memory of another. n. Something that honors or preserves the memory of another. com·mem pins. The scratcher promotion runs through August 4. "This is the first time we've offered a scratcher game at our branches," said Bruce Webb, senior vice president and marketing director for Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). . "We're always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. creative ways to promote our products, and this is a great way to offer instant winners -- just as major retailers have been doing for years." In addition to the scratcher game, people who make a purchase using their Versatel Check Card will be entered in the bank's Check Card Challenge sweepstakes drawing with an unusual grand prize -- $25,000 credited to the winner's Versatel Check Card account. That means the big winner will be able to make $25,000 worth of purchases at Visa merchant locations, or have the option of banking the cash in a BofA savings or investment account. The sweepstakes is being held through September 6. In addition to New Mexico, Bank of America is running the campaign in Alaska, Arizona, California, Idaho, Oregon, Washington, and Hawaii. Versatel Check Card is the bank's ATM card An ATM card (also known as a bank card, client card, or cash card) is an ISO 7810 card issued by a bank, credit union or building society. Its primary uses are: Shoppers who use the card instead of checks don't have to spend time searching through their handbag or wallet for identification and waiting for check approval at a store. As an added benefit, the card can be used where personal checks aren't accepted, at out-of-town stores or local shops that wouldn't normally accept personal checks. Data compiled by Visa reflects the growing popularity of check card nationwide. Visa check card volume at the end of the first quarter, 1996, was $9.5 billion, a 53.4 percent increase over the same period the previous year. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Visa, check card volume currently accounts for nearly 10 percent of total Visa payment service volume CONTACT: Bank of America Betty Riess, 415/622-6397 |
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