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Boeing looks up and away to lure skilled workforce.


It's only natural Boeing Co. would take to the skies in its bid to hire 1,000 or so people in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, .

For the past few months, the aerospace giant has hired a plane to write the address of its jobs Web site in the skies from Huntington Beach Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment.  to San Pedro.

But Hedy Lamarr?

The Austrian-born 1940s actress and glamour puss Glamour Puss is a New Zealand thoroughbred race mare who also races in Australia. She is trained by Danny O'Brien. Sired by Tale of the Cat to dam Centenaire, she was the winner of two Group One stakes in 2005, including Goodwood Handicap and Salinger Stakes, and is widely regarded  is starring in Boeing's half-page help wanted "Help wanted" is a request commonly made by an employer in search of an employee. It may also refer to:
  • "Help Wanted" (SpongeBob SquarePants), a SpongeBob SquarePants episode
  • Help Wanted EP, an EP from punk band Midget Fan Club
  • Help Wanted
 ads.

Turns out Lamarr, along with composer George Antheil, invented a radio-controlled torpedo guidance system in 1941. Together, they patented the system and gave it to the Navy.

Boeing's newspaper ads are part of a companywide campaign to recruit 6,000 people, including at least 1,000 in Southern California. "The need is immediate," said Donna Wildrick, the Chicago-based company's senior manager of global staffing.

At its simplest, the goal of the ad campaign is to let people know Boeing is hiring, Wildrick said--the result of added defense work.

In July, Boeing took over the lease on a 65,000-square-foot Anaheim industrial building for its expanding operation making undersea vessels for the Navy, oil companies and others.

Boeing's Anaheim operation also is working on part of the military's Ballistic Missile Defense program, formerly known as National Missile Defense National Missile Defense (NMD) as a generic term is a military strategy and associated systems to shield an entire country against incoming Intercontinental Ballistic Missiles (ICBMs). The missiles could be intercepted by other missiles, or possibly by lasers. . In 2002, Boeing won a $425 million contract to develop and test a second booster for the proposed missile shield.

Boeing also won a 2002 Pentagon contract to tie together the Army's ground, air and space systems. The project is expected to be worth up to $5 billion in the next five years.

Rather than fresh college graduates, Boeing is targeting the "passive" job seekers, those who are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a job and likely working for rivals.

That's why it has enlisted Los Alamitos-based Skytyping Inc. to write the address of its jobs Web site in the sky. (Skytyping is similar to skywriting skywriting, advertising medium in which aircraft spell out trade names and sales slogans in the sky by means of the controlled emission of thick smoke. The technique was first developed (1922) by J. C. Savage, a pioneer English aviator. , except five planes fly side-by-side emitting puffs of dots to form the letters.)

Taking to the skies gets the attention of people who aren't reading the help wanted ads in the paper, Wildrick said.

Another plus: It's cheaper than newspaper ads.
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Article Details
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Title Annotation:Media & Technology
Author:Cruz, Sherri
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Feb 9, 2004
Words:352
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