Boeing Employees Credit Union to Highlight Its Success with ``Left Brain Marketing'' at SPSS Directions 2004 User Conference.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Nation's 5th Largest Credit Union Will Discuss How SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. Predictive Analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. Enables It to Lower Acquisition Costs, Increase Response Rates and Make Better Marketing Decisions Based on its Data SPSS Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SPSS), the leading provider of predictive analytics technology and services, today announced that Boeing Employees Credit Union (BECU BeCu Beryllium Copper BECU Boeing Employees Credit Union BECU Brethren Employees' Credit Union (Church of the Brethren) BECU Body Electronic Control Unit (automotive) BECU Bowater Employees Credit Union ), the 5th largest credit union in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , will present today at SPSS Directions 2004, the company's annual users' conference held this week in Las Vegas. The presentation is titled, "Left Brain Marketing - Marketing Promotions Based on Your Data." Industry analyst firm Forrester defines Left Brain Marketing as, "....the rise to predominance of analytic marketing strategies, skills and process that are centered on audience knowledge, not media..." BECU will outline how its use of SPSS' statistical and analytical tools have enabled it to become a "Left Brain Marketer" that uses its data to perform more intelligent and effective marketing promotion. BECU's marketing culture initially revolved around the use of data to prove or disprove disprove, v to refute or to prove false by affirmative evidence to the contrary. promotions. Utilizing SPSS statistical and analytical tools, BECU has now cultivated a Left Brain Marketing culture that creates promotions based on ideas generated from its data. The presentation will explore BECU's marketing strategy and how, using SPSS, its response rates were more easily determined and used to calculate product acquisition costs. SPSS enabled BECU to better understand product acquisition costs and sales performance, while tracking and estimating the acquisition costs for all of its direct mail promotions. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Calvin Bierley, Ph.D., marketing statistical analyst at BECU, "Successful marketing is about both the message and the medium. That's where Left Brain Marketing comes in. SPSS has helped us become true Left Brain Marketers that optimize campaigns, ratchet up response rates and reduce acquisition costs." About SPSS Inc. SPSS Inc. (NASDAQ:SPSS) is the world's leading provider of predictive analytics technology and services. The company's predictive analytics technology connects data to effective action by drawing reliable conclusions about current conditions and future events. More than 250,000 commercial, academic and public sector customers rely on SPSS technology to help increase revenue, reduce cost, improve processes, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com. SPSS information is available on the World Wide Web through the SPSS Press Center at: www.spss.com/press |
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