Boehringer Ingelheim Pharmaceuticals, Inc. Partners with C3i to Deliver Comprehensive CRM Program.Business Editors/High-Tech, Health & Medical Writers NEW YORK--(BUSINESS WIRE)--Nov. 18, 2002 Pharmaceutical Organization Selects Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. Premier Consulting Partner for Customer Management Services C3i, Inc., the leading provider of customer management services for the life sciences industry, was awarded a contract by Boehringer Ingelheim Pharmaceuticals, Inc. to provide customer management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects services leading to the implementation of an enterprise-wide implementation of Siebel eBusiness Applications. Under the terms of the contract, C3i will provide consulting services resulting in a multiphase Mul´ti`phase a. 1. (Elec.) Having many phases; Adj. 1. multiphase - of an electrical system that uses or generates two or more alternating voltages of the same frequency but differing in phase angle strategy that will enable Boehringer Ingelheim Pharmaceuticals to realize its customer management vision. Shelly Berkle, Boehringer Ingelheim Pharmaceuticals' Executive Vice President, Head of Marketing & Sales Prescription Medicines, commented, "We recognize the power of a centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. source of customer information that can be shared across the entire organization, and we are committed to deploying a system that will allow us to leverage all of the customer data available." The first phase of the project will be the development of a three-year CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. roadmap that will lay the foundation for an enterprise-wide system deployment The deployment of a mechanical device, electrical system, computer program, etc., is its assembly or transformation from a packaged form to an operational working state. Deployment implies moving a product from a temporary or development state to a permanent or desired state. . Boehringer Ingelheim Pharmaceuticals' early objectives include the replacement of its proprietary sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. (SFA See sales force automation. SFA - Sales Force Automation ) system with Siebel Pharma 7, setting the stage for all future system deployments. "We went through a rigorous process to select a customer management services partner that could meet our current needs, as well as our future CRM objectives," explains Michael Kavanaugh, Boehringer Ingelheim Pharmaceuticals' Director of eBusiness for Sales and Marketing and CRM Project Lead. "C3i's commitment to life sciences organizations, their experience implementing Siebel Pharma 7, and their dedication to the full CRM vision made them the ideal choice to deploy our customer management program." The implementation will enable Boehringer Ingelheim Pharmaceuticals' 1,300 U.S.-based sales representatives to better manage their customer base and harness information that will improve targeting and, ultimately, their ability to drive market share. Additionally, it will provide the foundation for all future CRM investments, including enhanced analytical and customer service capabilities. Robert Piwko, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul and General Manager of C3i's Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. organization, states, "Boehringer Ingelheim Pharmaceuticals wanted a CRM solution that could grow beyond their current SFA system to support future projects that will improve all customer-facing initiatives. Siebel Systems provides the technology, while C3i brings the experience and ability to help them fulfill their customer management vision." About Boehringer Ingelheim Pharmaceuticals, Inc. Boehringer Ingelheim Pharmaceuticals, Inc., based in Ridgefield, CT, is the largest U.S. subsidiary of Boehringer Ingelheim Corporation (Ridgefield, CT) and a member of the Boehringer Ingelheim group of companies. The Boehringer Ingelheim group of companies, headquartered in Ingelheim (Germany), is one of the 20 leading pharmaceutical firms in the world. In 2001, it reported revenues of US $6 billion. Boehringer Ingelheim, which has some 140 affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. in 42 countries worldwide, focuses on human pharmaceuticals and animal health. The human pharmaceuticals business, which accounts for 95% of sales, is comprised of prescription medicines, consumer health care products and chemicals and biopharmaceuticals for industrial customers. Research and development, production, and distribution facilities are located around the globe. In 2001, Boehringer Ingelheim's R&D spending was more than US $900 million, which is almost a fifth of net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight in prescription medicines. For more information on Boehringer Ingelheim, please see the international Internet website www.boehringer-ingelheim.com About C3i C3i is devoted to helping life sciences companies realize the potential of their investment in customer relationship management. Focusing on the full CRM solution, C3i provides customized Siebel eBusiness Applications system implementation, training, end-user help desk, asset management, applications administration and data production. By combining these end-to-end services in a seamless solution, C3i delivers superior value to its clients. C3i is a Premier Consulting Partner of Siebel Systems, Inc. C3i has facilities in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, and Morristown, NJ. For more information, please visit C3i's Web site at www.C3i-inc.com. Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. |
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