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Bodycote Testing Group becomes 'Exova'.


Bodycote Testing Group, the worldwide testing and advisory business, that owns Bodycote LawLabs, has been relaunched with a new dynamic name, identity and website. The company will be known as Exova.

The creation of a new name and identity which reflect the company's new direction, vision and values, has been prompted by the sale of the business by Bodycote plc last year.

Bodycote Testing Group, which provides testing and advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
 to food and consumer products industries and has over 130 facilities in 25 countries, was acquired by the global private equity firm Clayton Clayton, city (1990 pop. 13,874), seat of St. Louis co., E central Mo., a suburb of St. Louis; inc. 1919. Developed in the 1960s, it has high-rise office buildings, hotels, and shopping centers; several major firms are headquartered there. , Dubilier and Rice (CD&R), in October October: see month.  2008.

The new name Exova and its accompanying contemporary graphics convey the company's vision of being 'the number one supplier of choice of testing and advisory services'. The new identity will be implemented through a phased roll out planned to all sites worldwide over the next few months, with the change over being complete by October 2009. Further information is available on the new website.

Grant Rumbles, Chief Executive Officer of Bodycote Testing Group (now Exova) said: "Our new name Exova is fresh, crisp and progressive and is effective across the diverse sectors and many countries in which we work. The new logo with its modern typeface The design of a set of printed characters, such as Courier, Helvetica and Times Roman. The terms "typeface" and "font" are used interchangeably, but the typeface is the primary design, while the font is the particular implementation and variation of the typeface, such as bold or italics  and electric contemporary colours is forward thinking, and we are delighted with the creative results that underline underline

an animal's ventral profile; the shape of the belly when viewed from the side, e.g. pendulous, pot-belly, tucked up, gaunt.
 our innovative business."

"This is an exciting time for Bodycote Testing Group as it transforms into Exova. As well as maintaining the excellent service customers expect, we are also diversifying into new areas and maximising our combined knowledge to our customers' advantage. Our new name, identity and website are the starting point Noun 1. starting point - earliest limiting point
terminus a quo

commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the
 for a very promising future."

Contact Exova on tel 0161 787 3250 or visit wew.exova.com
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Article Details
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Title Annotation:EVOLUTION
Publication:Food Trade Review
Article Type:Brief article
Geographic Code:4EUUK
Date:Jul 1, 2009
Words:294
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