Bodog.com's New Ad Spots Give Poker Players an Ace up Their Sleeve; Sleek New ``Predator'' Ads Show How to Identify and Disarm Poker ``Predators''.

SAN JOSE, Costa Rica -- Online gambling site Bodog.com today announced they will unveil four new ads that focus on common types of poker hustlers. The slick, colorful ads categorize and identify poker "predators" so players can be better prepared for their next poker game. The first two of the four ads will debut on November 7, 2005, during primetime television. The ads are the latest part of Bodog.com's multimillion-dollar advertising campaign in the U.S. that encompasses print, radio and television.

Driven by a dramatic drum beat and quick cuts, each spot opens in a casino, complete with beautiful people and upscale decor. As the camera works its way through the swank casino, it stops to point out one of four poker "predators" seated at a poker table: the Hustler, the Novice, the Ringer and the Wildcard. The voiceover identifies each of these predators and provides details on the specific poker tactics they use to prey upon other players. But just as each of these predators prepares to use their specific stratagem, they are joined at the table by Calvin Ayre, Bodog.com Founder and CEO. As soon as he sits down, the predator quickly realizes that Ayre is nobody's fool and that the predator has suddenly become the prey. Each spot closes with Ayre giving the advice, "Play poker the easy way and be the king of your jungle."

"This new advertising creative is intended to aid players in their poker game by identifying and thus lessening the potential threat these poker 'predators' pose," said Calvin Ayre, Bodog.com Founder and CEO. "While serving as a teaching tool for real world games, these ads also highlight the fact that Bodog.com's online poker provides a forum where predators are automatically disarmed and on the same level as everyone else."

The ad spots were created by an internal team comprised of agency vets from DDB Worldwide and McCann-Erickson Worldwide. Bodog stands head and shoulders above its competitors as the only online gambling site to have such extensive in-house capabilities.

The first two of the four ads, "The Hustler" and "The Wildcard," will break on November 7, 2005, and will run over the upcoming weeks on Spike, Comedy Central, USA and GSN as well as local cable affiliates on such shows as The Daily Show with Jon Stewart, South Park, WWE (Raw) and Celebrity Poker Showdown. Starting on December 2, the ads will begin appearing in over 150 movie theaters on over 2,100 screens prior to PG-13 and R feature film presentations. These in-cinema ads will play over 150,000 times and will reach 6.6 million moviegoers during the peak film going season. The ads will also be available for viewing on Bodog.com.

The ads are part of the company's multimillion-dollar advertising campaign in the U.S., which broke in May 2005 and encompasses print, television and radio advertising. Radio and television advertising includes various national and local outlets, and print outlets include magazines such as Maxim, Stuff, Blender, GIANT, Spin, Razor and Vice.

The original ads are available for advance viewing by media online at:

http://www.sportz-images.com/predator/dotcom.html (Dot Com)

http://www.sportz-images.com/predator/index.html (Dot Net)

About Bodog.com

Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. One of the pioneers in the field, Bodog.com is the top-ranked U.S. facing online gambling brand, with highest site traffic amongst multi-product U.S. gaming web sites according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, has processed over $6 billion in wagers in the last 12 months. Bodog.com Marketing Conference, www.bodogconference.com, will take place in Las Vegas, Summer 2006, attracting the leaders of the online gambling industry. Bodog Entertainment Group also includes a music label, BodogMusic, an online magazine, BodogNation, and other properties coming soon. For more information, contact Media Relations at 1-866-892-3371, or [e-mail]. BODOG is a registered trademark of Bodog Entertainment Group S.A.