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Boca Research announces consulting agreement with company controlled by Jason Barzilay, pioneer of the retail channel for computers and computer peripheral products.


BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--Oct. 8, 1996--Boca Research Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:BOCI BOCI Bank of China International
BOCI Buckner Orphan Care International
) Tuesday announced that it has entered into a consulting agreement with ARGOQUEST Inc., a corporation owned by Jason Barzilay, a pioneer in the development of the retail channel for computers and computer peripheral products.

Barzilay, 43, will work closely with Boca's executive management team and report to president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Tony Zalenski. The relationship will further enhance the diversification of the company's product line by incorporating new technologies and positioning Boca BOCA Building Officials and Code Administrators International, Inc.
BOCA Bird Observers Club of Australia
BOCA Business Object Component Architecture
BOCA Borland Object Component Architecture (Borland) 
 to capture market share in the personal computer peripheral retail and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  (original equipment manufacturer) markets.

Commenting on the announcement, Tony Zalenski, Boca's president and chief executive officer, said: "The relationship's major benefit for Boca is the industry vision and link into future technologies that Jason brings to the table including his ties to a growing technology community in Israel which will bring added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to further expansion of our OEM business and future ventures. He is a well-known industry visionary with the proven capability to turn ideas into profits; a renowned expert in the commercialization of new technologies. Primarily, these new technologies will be the development of new products -- not just extensions of our current product line. We intend to play on Jason's strength to further evolve the Boca Research product lines.

"The retail market, the fastest growing segment of the PC industry, is also of keen interest to Boca Research," continued Zalenski. "Direct retail and channel expertise in the broad spectrum of retail PC distribution channels -- the computer superstores, office clubs, software specialty chains, and catalog/mail order retailers -- is crucial to retail business success.

"We believe Jason Barzilay, who has helped to found four high-tech companies aimed at the retail market, will be invaluable in helping us penetrate this market. Jason will be key in strengthening our current customer relationships and developing new business relationships. We are confident that he can leverage his years of experience and help us to quickly build our brand name," he concluded.

With over 18 years of experience in the high-tech, computer- related industry, Barzilay is an entrepreneur who has participated in the founding of four companies in the industry: Packard Bell See Packard Bell NEC. , targeting the retail market, designing, manufacturing and marketing a broad range of PC-compatible desktop and notebook computers and network servers (today Packard Bell NEC (Packard Bell, The Netherlands, www.packardbell.com) A major PC manufacturer that is the consumer brand of NEC Computers International and the home computing market leader in the U.K. and much of Western Europe. ); Cal-Abco, a semi-conductor and computer peripherals supplier; Reveal, a manufacturer of multimedia technology; and MicroNet Technology, the pioneer in disk array and removable storage technology for the Macintosh, NT, and UNIX UNIX

Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics).
 environments. Barzilay remains a member of each of these companies' Board of Directors.

As part of his consulting services, Barzilay will be instrumental in working closely with management in the development of new technologies and technology partners for Boca. Also, he will be responsible for the development and implementation of a retail business strategy including introducing Boca to new retail customers, assisting with positioning Boca's products in the retail channel, creating a retail channel marketing and sales plan, and developing new retail opportunities. A similar focus will extend to continuing the expansion of Boca's OEM business and advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
 in the area of marketing and sales.

Barzilay's contract is performance-based with compensation in the form of monthly consulting fees and options. ARGOQUEST Inc. will be entitled to be granted options for 500,000 shares and 1,000,000 shares at an exercise price of $2.95 per share, subject to Boca achieving incremental sales of at least $100 million during the first 18 months of the agreement as a result of ARGOQUEST's efforts and $125 million for the subsequent 12 month period. ARGOQUEST will be entitled to be granted options for up to an additional 2,250,000 shares at exercise prices ranging from $14.16 to $23.60 per share, subject to Boca achieving incremental sales over the term of the agreement exceeding $100 million during the first eighteen months of the agreement and $400 million during the last twelve months of the agreement as a result of ARGOQUEST's efforts.

CORPORATE INFORMATION

Founded in 1985, Boca Research (NASDAQ:BOCI) designs, manufactures, markets and supports quality, cost-effective data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , multimedia and networking products to facilitate the transmission of information on personal computers and computer networks. The company provides hardware products augmented with software for use in the corporate, consumer and small office/home office See SOHO.  marketplaces.

Boca's current board-level enhancement and networking product categories include data communications (fax/data/voice modems); videoconferencing; multimedia (telephony, sound, voice and data); networking; video graphics; and input/output (I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output.

I/O - Input/Output
), IDE and multiport products. The company sells its products worldwide through distributors, original equipment manufacturers (OEMs), and retailers. The company is a U.S. corporation headquartered in Boca Raton with international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee.  and ventures worldwide. -0-

NOTE TO EDITORS: In the Internet/email address noted in this news release, there is an "at" symbol between galeb and bocaresearch.com. Also in the World Wide Web address noted in this news release there is a double slash between http: and www.bocaresearch.com. This symbol may not appear properly in some systems.

CONTACT: Boca Research, Boca Raton

Gale Blackburn, Corporate Communications Manager

561/997-6227, ext. 305

http://www.bocaresearch.com

email: galeb@bocaresearch.com

or

Morgan-Walke Associates Inc.

David Walke/Jessica Davis

Press: Lee Foley/Jennifer Swanson

212/850-5600
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 8, 1996
Words:881
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