Boca Raton Resort & Club Retains Tinsley Advertising; Annual Billings of $3 Million for Multi-Media Campaign.MIAMI--(BUSINESS WIRE)--April 25, 1996--The Boca Raton Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. Resort & Club has retained Miami-based Tinsley Advertising as its agency of record. Billings are estimated at $3 million and work will include print, broadcast, direct mail and collateral. "Their experience and reputation for advertising excellence in the travel industry is well known," said John Tolbert, VP Sales and Marketing for Boca Raton Resort & Club. "We are excited about the new partnership. Their proposed creative is unlike any other in the industry and will break new travel marketing ground." One of the Southeast's largest agencies, Tinsley Advertising's experience in the travel industry includes such accounts as The Florida Keys Florida Keys, chain of coral and limestone islands and reefs, c.150 mi (240 km) long, extending from Virginia Key, S of Miami Beach, to Key West, and forming the southern extremity of Florida. and Key West and SuperClubs Resorts. The agency has $70 million in annual billings and 83 employees. Other clients include John Alden John Alden (1599?–September 22 1687) was one of the Pilgrims who emigrated to America in 1620 on the Mayflower and founded the Plymouth Colony. He was originally hired by William Bradford and others to be their cooper. Life Insurance Company, Paramount Pictures and Kenny Rogers Roasters Kenny Rogers Roasters is a chicken restaurant that was started in 1991 in the United States by country music musician Kenny Rogers and former Kentucky Fried Chicken owner and original developer John Y. Brown, Jr. The menu was originally centered on wood-fired rotisserie chicken. . CONTACT: Rubin Barney barney - In Commonwealth hackish, "barney" is to fred as bar is to foo. That is, people who commonly use "fred" as their first metasyntactic variable will often use "barney" second. The reference is, of course, to Fred Flintstone and Barney Rubble in the Flintstones cartoons. & Birger, Inc. Tina Rissman, 305/448-7450 |
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