Boca Java Announces First Bloggers Coffee Review at www.BloggersFuel.com; 500 Coffee-Loving Bloggers Needed to Conduct Coffee Review.

BOCA RATON, Fla. -- Boca Java, the premier, direct-to-consumer gourmet coffee company that fresh roasts-to-order, takes the next step in their consumer product launch of Bloggers Blends by reaching out directly to Bloggers and asking them to review the coffee that was developed for them.

Bloggers' coffee reviews will be posted at the blogger-targeted website of http://www.BloggersFuel.com, following a personal invitation to thousands of bloggers from Bruce Frcek, Founder and President of Boca Java, as part of a wide, blogger-based review of the Blogger-inspired gourmet coffee line from Boca Java.

"Our mission at BloggersFuel.com is to be the coffee of choice for the bloggers fueling the blogosphere. This is our largest ever product review process and will give us important and immediate feedback from bloggers about our coffee and also reinforce that the blogging community is an important consumer group that deserves special coffee," Frcek said. "We are calling on coffee-loving bloggers everywhere that are interested in tasting our new line of bloggers coffee and sharing their opinions. This direct input from Bloggers, will provide guidance to our product development team, just as research is conducted with consumers for our other lines of products. The immediacy of feedback from Bloggers is another benefit of developing products designed for this consumer group. Our goal is to ensure that we create coffee blends that are responsive to the needs of Bloggers and 'fuel' their continued success."

Bloggers Become Coffee Reviewers

To participate in this review, bloggers can register at http://www.BloggersFuel.com. The first 500 who register will receive a complimentary "Bloggers Coffee Review Kit" that includes six - 8 oz bags of coffee, one of each of the Bloggers Blends, including Bloggers Boot Up Blend(TM), Bloggers Pajama Passion(TM), New Media Mavericks(TM), and Blogs of Bravery, among others, as well as a bloggersfuel.com coffee mug and a bloggersfuel.com hat and they will automatically be entered into a contest to win Free Coffee For a Year.

Bloggers are asked to taste the coffee and submit their reviews, which will be posted at http://www.BloggersFuel.com. This input, along with the ongoing submissions of ideas by Bloggers as part of the contest to create the next Bloggers Blend, will help to ensure that Boca Java meets the gourmet coffee needs of Bloggers. Entries to create the next blend are due by April 21, 2006. Coffee Reviews will be posted as they are received, and the Bloggers Blends line will be enhanced based upon input from the contest entries and the Coffee Review process. And, as always, Bloggers are encouraged to blog directly with Bruce Frcek at "Bruce's Blog" at http://www.BloggersFuel.com.

The Unique Online Boca Java Experience

Boca Java is the industry-leading, direct-to-consumer, gourmet coffee company that fresh roasts-to-order. Boca Java's coffee line is comprised of more than 20 signature roasts, estate coffees, and flavored blends, available in regular or decaf, and includes such blends as Boca Sunrise(TM), Palm Beach Passion(TM), and Surfing Safari(TM). Founded in 2002 by Bruce Frcek, President, during his personal quest for a great cup of coffee, Boca Java is committed to providing coffee connoisseurs with the freshest, highest quality, most innovative, and flavorful coffee. Boca Java coffee includes a "roasted-on" date on every bag. All Boca Java coffee starts with specialty-grade Arabica beans, roasted in small batches, and packed at the pinnacle of freshness, for coffee that tastes as good as it smells. This same quality is reflected in the gourmet tea, cocoa and other gifts also available from Boca Java, all of which are customizable. Since its start in 2002, Boca Java has offered innovative products and programs, such as "Operation Million Cup." This program, which began internally, now enables http://www.BocaJava.com members and visitors to donate freshly roasted gourmet coffee to the troops. Boca Java matches every bag donated, and more than 670,000 cups of coffee have been delivered to the troops to date. Boca Java coffee and tea have been featured on the NBC Today Show and in several news publications. Headquartered in Boca Raton, FL, Boca Java operates Web sites at http://www.BocaJava.com, http://www.operationmillioncup.com and http://www.BloggersFuel.com.