Bobit publishing launches mag for salon and spa professionals.Bobit Publishing (Torrance Torrance, industrial and residential city (1990 pop. 133,107), Los Angeles co., SW Calif.; inc. 1921. It has large aircraft and electronics industries. Among its many manufactures are aircraft, electronics, communications equipment, aluminum products, steel, and , CA) has begun the publication of Bella, a new magazine targeted to skin care, salon Salon, annual exhibition of art works chosen by jury and presented by the French Academy since 1737; it was originally held in the Salon d'Apollon of the Louvre. By the mid-19th cent. the Salon had become an expression of conservative, established tastes in art. and spa owners, managers, esthecticians and professionals, with a Summer issue. It will be published six times a year with a controlled circulation of 27,000. Editorial for the new title includes information on retail developments, new products, discoveries and technical advances, treatments, choosing product lines, interviews with industry executives, and a buyer's guide. The first issue included features on increasing male clientele, adding pedicures to a salon's offerings, product placement, and retail marketing and advertising. Also, Bobit said the title is an "entirely new concept" in that it is offering to place advertising for new products within relevant editorial. The company said that the new ad placements will not drive the editorial and that the move simply give advertisers a more appropriate setting. Bobit produces magazines, directories and books for the Automotive (Auto (AUTOmatic) Refers to a wide variety of devices that perform unattended operations. Rental RENTAL. A roll or list of the rents of an estate containing the description of the lands let, the names of the tenants, and other particulars connected with such estate. This is the same as rent roll, from which it is said to be corrupted. News, Automotive Fleet), Automotive Aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. (Mobile Electronics, Modern Tire Driver), Ground Transportation (School Bus Fleet) and Protection (Police, Security Sales & Integration) categories. Besides Bella, the company also publishes Nails magazine for the Beauty sector. |
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