Printer Friendly
The Free Library
19,585,946 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Bobby Labonte/Joe Gibbs Racing Hit Home Run With Major League Baseball Paint Scheme.


Business Editors/Sports Writers

CHARLOTTE, N.C.--(BUSINESS WIRE)--July 20, 2000

NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  Winston Cup points leader Bobby Labonte, Joe Gibbs Racing Joe Gibbs Racing (also known as JGR) is a group of NASCAR racing teams owned by Joe Gibbs, who first started racing on the NASCAR circuit in 1991. Headquartered in Huntersville, North Carolina, more notably near Charlotte, the team amassed three NEXTEL Cup Championships  and Interstate Batteries have teamed up with Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball.
(R) (MLB MLB Major League Baseball
MLB Minor League Baseball
MLB Middle Linebacker (football)
MLB Motor Life Boat
MLB Matt Leblanc (actor)
MLB Mother Love Bone (band) 
(TM)) and Action Performance Companies Inc. to unveil a new Major League Baseball/All-Star Game(R)/Interstate Batteries paint scheme.

NASCAR fans caught their fist glimpse of Labonte's Major League Baseball/All-Star Game themed car Sat. May 27, 2000, at an unveiling at Lowe's Motor Speedway Lowe's Motor Speedway (formerly Charlotte Motor Speedway) is a speedway in Concord, North Carolina, north of Charlotte. It features a 1.5 mile long quad-oval track that seats 167,000 people, with room for 50,000 more spectators in the infield.  in Charlotte.

Labonte's Major League Baseball/All-Star Game/Interstate Batteries machine will be sporting the 2000 All-Star Game logo over a vibrant red body for one exclusive race. Fans can catch the Major League Baseball/All-Star/Interstate Batteries Pontiac Grand Prix The Pontiac Grand Prix is an automobile produced by the Pontiac division of General Motors. First introduced as part of Pontiac's full-size model offering for the 1962 model year, the Grand Prix name has also been applied to cars in the personal luxury car market segment and the  at the Pepsi 400 in Daytona on July 1. The Atlanta Braves will host the 71st All-Star Game on July 11 at Turner Field.

The game will be broadcast live on NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 beginning at 8 p.m. EST. Beginning with the car's on-track debut in Daytona, Action Performance Companies Inc. and other select licensees will offer fans a full line of collectible die-cast replicas, apparel items and related merchandise with the 2000 All-Star Game theme.

"Being able to run the special paint scheme with Major League Baseball's `All-Star' logo on the car is going to be a lot of fun," Labonte said. "We all grow up either playing or watching baseball, it's about as American as you can get. So it gives me a lot of pride that the folks at Action Performance and Major League Baseball have teamed up to do this promotion.

"I think it also says a lot about how big NASCAR has become. Now it's up to me and the Interstate Batteries Racing Team to make sure we put that car up front in Daytona so everyone will get a chance to see it."

"We are thrilled to be associated with Major League Baseball and Action Performance Companies on this project," said Joe Gibbs. "We look forward to seeing that red, white and blue No. 18 Interstate Batteries Pontiac Grand Prix on the race track at Daytona July 4th weekend."

"Major League Baseball is delighted to tie-in with Bobby Labonte and Joe Gibbs, who are among NASCAR's all-stars," said Tim Brosnan, executive vice president of Major League Baseball.

"In addition to putting the spotlight on the upcoming Major League All-Star Game in Atlanta, this association gives us the opportunity to reach out to a new legion of fans with a collectible line of unique baseball/NASCAR product."

"Interstate Batteries is extremely pleased to be involved with Major League Baseball in the promotion of the All-Star Game," said Charles Suscavage, Interstate Batteries vice president of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and advertising.

"We are thrilled to be working with Bobby Labonte, Joe Gibbs Racing, Interstate Batteries and Major League Baseball on a program that unites NASCAR fans and baseball fans," said Fred W. Wagenhals, Action Performance chairman, president and chief executive officer. "The paint scheme is really great and I can't think of a better way to celebrate the first MLB All-Star game of the millennium."

Action will design, market and distribute a variety of exclusive collectible die-cast replica cars, apparel items and other merchandise with the Major League Baseball/All-Star Game/Interstate Batteries theme.

These specially designed items will be available through Action's standard distribution channels, trackside track·side  
n.
The area near a track, especially a racetrack.
, online through goracing.com and through NASCAR owned and operated retail establishments.

Action Performance Companies Inc. (Nasdaq NM: ACTN ACTN Action
ACTN Acetone
) is the leader in the design, promotion and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related die-cast car replica collectables, apparel, souvenirs, and other memorabilia.

The company markets and distributes products through a variety of channels, including Racing Collectables Club of America (RCCA RCCA Root Cause and Corrective Action (to prevent the recurrence of a defect by eliminating its cause)
RCCA Rural Community College Alliance
RCCA Roller Coaster Corporation of America
RCCA Rod Cluster Control Assembly
), online at goracing.com, trackside at racing events, mass retail department stores, and a worldwide network of wholesale distributors and specialty dealers.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Jul 20, 2000
Words:648
Previous Article:FEATURE/Technology Increases Special Event and Fund-Raising Success.
Next Article:Hi-Tech Pharmacal Reports Sales and Net Earnings for the Fiscal Year Ended April 30, 2000.
Topics:



Related Articles
GETTING THEIR POINTS ACROSS.
CALIFORNIA SPEEDWAY NOTEBOOK: GORDON TAKES POLE POSITION.
EMOTIONS EASIER FOR LABONTES.
NOTES: MARTIN, SCHRADER RACE-TEST TRACK.
LABONTE RETURNS TO MICHIGAN.
MOTOR SPORTS : FOR REDSKINS' GIBBS, LOVE FOR RACING IS A FAMILY AFFAIR.
LABONTE TO VISIT VICTORY SITE.
LABONTE'S NEW OUTLOOK PAYING OFF.
Jesus Christ, slow down!
FROM REELS TO WHEELS NASCAR CASHING IN BY PROMOTING MOVIES.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles