Bob Shaw Joins Noosh as Senior Vice President of Sales; Print Industry Veteran Brings Extensive Expertise and In-Depth Knowledge to Leading Online Print Management Service.

Business Editors, High-Tech Writers

PALO ALTO, Calif.--(BUSINESS WIRE)--Feb. 1, 2000

Noosh, Inc., a leading Internet business-to-business communication service targeting the printing industry, today announced the appointment of Bob Shaw to the position of Senior Vice President of Sales.

In his new role at Noosh, Shaw will be responsible for heading up the strategic selling and account management activities that spearhead Noosh's efforts in the dynamic online print production market.

&uot;Bob's extensive experience in the printing industry, including his business-to-business and technology strengths, will have a significant impact at Noosh as we continue to seek alliances with America's leading corporations,&uot; said Ofer Ben-Shachar, founder and CEO, Noosh, Inc. &uot;In the coming months, Bob's leadership and insight will be critical as we work to expand the number of companies that use noosh.com, and continue to serve the companies that are already members of the service.&uot;

&uot;I am thrilled to be joining Noosh, a company that has brought positive change and exciting new technology to the print industry,&uot; said Shaw. &uot;Many of the country's top corporations have seen the appeal of noosh.com's collaborative online service. I look forward to implementing our service and collecting feedback in an effort to help our users be more successful in serving their end markets.&uot;

Bob Shaw is recognized industry-wide as a veteran leader in sales and business development. Most recently Shaw was Senior Vice President of Sales and Marketing for R.R. Donnelley's Merchandise Media Business, a $1 billion-plus business unit. R.R. Donnelley is a leading provider of printing and integrated services to the catalog, retail, magazine, book, directory, financial and corporate markets.

At Donnelley, Shaw led an enterprise sales and marketing team responsible for selling integrated service solutions to the leading companies in the market. This included both domestic and international markets for Donnelley products and services including e-commerce, digital photography, prepress, digital print, traditional print and integrated distribution.

Over his 15 years with R.R. Donnelley, Shaw also served as the Senior Vice President of Business-to-Business, responsible for the strategic focus and direction of the B2B market for the company. He also led a team of 300 employees in one of Donnelley's state-of-the-art manufacturing facilities that resulted in new performance benchmarks. Shaw was accountable for selling, servicing and managing key accounts for Donnelley that involved strategic and capital investment decisions for the company.

About Noosh, Inc.

Noosh, Inc. (http://www.noosh.com) was founded in 1998 with the goal of creating the industry's leading business-to-business Internet-based communication service for enterprise critical printing. Noosh.com, powered by Live Jobs(SM) collaborative technology, dramatically improves the process of buying, selling and managing print. Leveraging the power of the Internet and popular browsers, noosh.com helps strengthen buyer-printer relationships by providing a collaborative environment where corporate buyers, printers and creative agencies work together efficiently to manage complex corporate printing.

Noosh and Live Jobs are the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.