Bob Schmetterer, Chairman and CEO of Euro RSCG Worldwide, to be Keynote Speaker at Global Online Advertising Forum; Bob Schmetterer to Speak About the Future of Interactive Advertising.Business Editors CANNES, France--(BUSINESS WIRE)--June 18, 2001 Bob Schmetterer, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Euro RSCG Worldwide, will be a keynote speaker at the Global Online Advertising Forum in Cannes, France. In its second year, Jupiter MMXI MMXI Media Metrix , the European division of Jupiter Media Metrix Inc., is organizing the forum in cooperation with the International Advertising Festival. This year's forum will focus on the future of interactive advertising. On Monday, June 18, at 2:00 p.m. at the Martinez Hotel, Marissa Gluck, a Senior Analyst from Jupiter MMXI will interview Schmetterer. Some of the thought-provoking questions may include: What is the role of creative on the Internet and where is the most opportunity? How have you used the Internet to better understand consumer behavior? Are clients demanding greater online/offline integration? "Right now there is a great divide between traditional advertising and interactive and the way we think about creativity. People view the Internet as another advertising medium, when they should be using it as a transformational medium. We need to start applying the same level of creative thinking to interactive that we apply to traditional channels," commented Schmetterer. Formed by the merger of Jupiter Communications and Media Metrix Inc., Jupiter Media Metrix Inc., known as Jupiter MMXI in Europe, is a global leader in market intelligence for the new economy. The company delivers innovative and comprehensive Internet measurement, analysis, intelligence and events to help businesses profit from the Internet. Euro RSCG Worldwide, the world's fifth-largest advertising agency network, is a global network of 221 agencies located in 75 countries throughout Europe, North America, Latin America, Asia Pacific, and the Middle East. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The network's client roster includes Intel Corporation, WorldCom, PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce. Peugeot Citroen, Credit Suisse Group, Danone Group, Air France, Yahoo!, and LVMH LVMH Moët Hennessy-Louis Vuitton (upscale retailer) . Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Euro RSCG Worldwide is the largest unit of Havas Advertising, the world's fifth-largest communications group (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : HADV - Euronext Paris SA: HAV HAV hepatitis A virus. HAV abbr. hepatitis A virus HAV Hepatitis A virus, see there .PA). |
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