Bob Gold & Associates merges with The Bohle Co., Southern California's largest technology PR agency.LOS ANGELES--(BUSINESS WIRE)--Jan. 27, 1997--Bob Gold, one of the dominant figures in cable television marketing and communications for the past 17 years, has merged his agency, Bob Gold & Associates, with The Bohle Co., a full-service public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm with offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Gold will serve as executive vice president for the combined firms, which will be known as The Bohle Co. Southern California's largest technology PR agency, The Bohle Co. (http://www.bohle.com/) handles a diverse group of PC, multimedia and Internet clients. Founder Sue Bohle is a past president of the Los Angeles Chapter of Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ), past chairman of the PRSA's Counselors Academy and also served as chair of the PRSA College of Fellows. "Throughout his career, Bob has been one of the cable television industry's greatest assets," Sue Bohle, president and chief executive officer, The Bohle Co., said. "His knowledge of sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. and the television landscape gives our company an entirely new dimension." With the merger, The Bohle Co. grows to 36 employees and well over $3 million in annual revenues. Clients include Global Village Communications, Eastman Kodak, Grolier Interactive and Innotech Multimedia. Over the past six months, Bob Gold & Associates has been responsible for the design and launching of Cox Communications' new regional network in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , anchored by Major League Baseball's Padres. His firm also introduced a revolutionary digital compression technology for Imedia Corp. and handled the rollout of Internet Venture's PeRKInet, a high-speed Internet See broadband. access service. Gold is currently putting together projects for the Rhino Entertainment Group. Prior to founding his firm, Gold spent seven years with Prime Sports, the Los Angeles-based regional sports cable network, as vice president, public relations and vice president, marketing and communications. The largest agency in Southern California dedicated to technology, The Bohle Co. is an independently owned, full-service marketing and corporate public relations firm with headquarters in Los Angeles and a satellite office in San Francisco. The Bohle Co. is located at 1999 Avenue of the Stars, Suite 550, Century City, Calif. 90067. Phone: 310/785-0515; fax: 310/286-9551; e-mail: PR@bohle.com. CONTACT: The Bohle Co., Los Angeles Joseph Riser, 310/785-0515 josephr@bohle.com |
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