Bob Gibson to Appear On Shop At Home Network.

Business Editors & Entertainment/Sports Writers

NASHVILLE, Tenn.--(BUSINESS WIRE)--July 6, 2000

Shop At Home, Inc. (Nasdaq:SATH), an electronic commerce leader in both the broadcast and Internet channels, today announced that baseball legend and Hall of Fame inductee Bob Gibson is scheduled to make an appearance on Shop At Home Network on Friday, July 7. His live one-hour segment is scheduled to air at 9:00 p.m. Central Time. The segment will be replayed on Sunday July 9 between 4:00 a.m. and 5:00 a.m. Central Time, unless the first airing is a sellout.

Gibson, a two-time Cy Young Award winner with the St. Louis Cardinals, will appear with sports collectibles show host Don West to promote exclusive memorabilia commemorating his National League ERA record of 1.12. Gibson will sign several Major League baseballs on air with his name and ERA record which will help demonstrate Upper Deck Authenticated's "5 Step Authentication Process" which was established to ensure every customer's confidence in the product's authenticity.

As a pitcher for the St. Louis Cardinals, Bob Gibson exemplified competitiveness, consistency and talent as he dominated the 1960s and early 1970s with his fastball and slider. Pitching in three World Series, Gibson was the MVP of the Cardinals' two championships. Winner of nine Golden Gloves and two Cy Young Awards, Gibson was inducted into the Baseball Hall of Fame in 1981. Gibson memorabilia and his on-air appearance have been made available to the Network by Upper Deck Authenticated, a producer and distributor of fine autographed sports memorabilia. Sensitive to the presence of forged autographed memorabilia in the marketplace, Upper Deck Authenticated built its reputation on a patented five-step authentication process that guarantees collectors that they are getting genuine product. Bob Gibson joins sports celebrities Sammy Sosa, Ken Griffey Sr., and Brandi Chastain on the list of athletes that have appeared on Shop At Home Network.

Shop At Home, Inc., a leader in converged technology, is a leading retailer of specialty consumer products, primarily collectibles, through interactive electronic media including broadcast, cable and satellite television and, increasingly, over the Internet. Shop At Home Network reaches over 59 million unique cable and satellite households and is the Nation's 15th largest television broadcaster, through its ownership of full power television stations in San Francisco, Boston, Houston, Cleveland, Raleigh and Bridgeport, which is licensed to the New York market.

Shop At Home also operates collectibles.com, the leading online site for the retail sales of collectibles products that features state-of-the-art technology from Oracle Corp. (Nasdaq:ORCL), BroadVision (Nasdaq:BVSN), iXL, Inc. (Nasdaq:IIXL) and others to offer collectors a unique online shopping experience. collectibles.com has completed exclusive-to-the-Internet distribution agreements with more than 80 of the leading manufacturers and licensees of collectibles products.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995 - This release contains forward-looking statements within the meaning of Section 27A of Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ materially from those identified for a number of reasons as are discussed from time to time in Shop At Home's SEC reports, including but not limited to the registration statement on Form S-3 as amended on July 1, 1999, the report on Form 10-K for the year ended June 30, 1999 (Business and Management's Discussion and Analysis of Financial Condition and Results of Operations), the Form 10-Q filed for the Quarter ending March 31,2000 and the current report on Form 8-K.