Bob Bly's new book makes presenting as easy as copywriting.Getting Started in Speaking, Training, or Seminar Consulting, by Bob Bly, John Wiley John Wiley may refer to:
abbr. International Standard Book Number ISBN International Standard Book Number ISBN n abbr (= International Standard Book Number) → ISBN m D 0-471-38882-3 Most Newsletter on Newsletters readers will recognize the name Bob Bly. In addition to occasionally contributing articles on copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. to this newsletter, he has written over 50 books, among them The Copywriter's Handbook. His latest, Getting Started in Speaking, Training, or Seminar Consulting, may be his most polished book yet. It is tightly organized, yet extremely readable. It contains all the information newsletter editors or publishers are likely to need as you augment your publishing income with conferences, speeches or workshops. The ability to present a keynote speech keynote speech n. See keynote address. Noun 1. keynote speech - a speech setting forth the keynote keynote address keynote - the principal theme in a speech or literary work , direct a breakout session, or conduct workshops or corporate training can spell the difference between a good life and a great life. The book provides all the direction you need to develop second incomes or prepare for mid-life (or unexpected) career transitions. Bly reviews the various categories of public speaking-- i.e., keynote speeches, corporate training, self-marketed workshops and public seminar companies-- and describes the pros and cons pros and cons Noun, pl the advantages and disadvantages of a situation [Latin pro for + con(tra) against] of each category, including their income potential. It emphasizes both content development and marketing. The book contains numerous tips relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc marketing yourself to meeting planners, training directors, and human resource departments. There's a whole chapter devoted just to "Contracts, Letters of Agreement, Fees, Terms," which is worth the entire cost of the book by itself! This is not a "formula" book, nor does it promise more than it can deliver. Bob Bly writes with passion and an obvious concern for his readers. He simultaneously builds confidence and emphasizes the hard work and nuts-and-bolts details involved. Numerous worksheets help you immediately put the book's ideas to work on your next speaking challenge (or career goal). Roger C. Parker presents seminars and workshops around the country on publication and web site design. His latest book is The Streetwise street·wise adj. Having the shrewd awareness, experience, and resourcefulness needed for survival in a difficult, often dangerous urban environment. Guide to Relationship Marketing on the Internet. www.NewEntrepreneur.com. |
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