BoatsDirect.com Names Birge S. Watkins To Advisory Board.Business Editors SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif.--(BUSINESS WIRE)--June 7, 2000 BoatsDirect.com, the leading online new boat retailer, announced today that Birge S. Watkins has joined the company's Advisory Board. BoatsDirect.com is the first Internet-based boat retailer that enables consumers to review, research, price, finance, insure, order, purchase and arrange delivery of a new boat. Watkins, currently senior vice president and partner of LIFECARE, a diversified federal government contracting firm in northern Virginia Northern Virginia (NoVA) consists of Arlington, Fairfax, Loudoun, and Prince William counties and the independent cities of Alexandria, Falls Church, Fairfax, Manassas, and Manassas Park. , and former Deputy Assistant Secretary of the U.S. Department of Agriculture, brings more than 25 years of experience in government and business to BoatsDirect.com. "We are delighted to welcome Birge to BoatsDirect.com's Advisory Board," said Dan Jennings, president and chief executive officer. "Birge has tremendous experience in both government and the private sector, and he is a lifelong boating enthusiast. He will be a valued member of our team, as we accelerate the development, funding and full-scale rollout of BoatsDirect.com." "BoatsDirect.com has created a superb B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. Internet model that transforms the retail boat-buying process into a convenient, efficient and pleasurable experience," said Watkins. "Consumers will be attracted by the low prices and captivated cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. by BoatsDirect.com's outstanding array of services. I am excited to be a part of this powerful and innovative new venture." In government, Watkins served on The White House staff of the Office of Economic Affairs and on the staff of the President's Task Force on International Private Enterprise. He was also National Investor Outreach Director for the Resolution Trust Corporation and Deputy Assistant Secretary of the U.S. Department of Agriculture. Watkins' private-sector business activities have included real estate investment, business start-ups, international trade, national marketing consulting and Web-site content development. He was recently involved in the acquisition, planning and marketing strategies for a powerboat manufacturing company. Watkins holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the London Business School Around 800 degree students, from 70 countries, graduate from the school each year. Over 80 percent of students, and over 70 percent of faculty, come from outside the UK. A further 6,000 executives attend the school executive education programmes each year. and an MPA MPA medroxyprogesterone acetate. from the Kennedy School at Harvard University. About BoatsDirect.com BoatsDirect.com is the leading Internet retailer for new boats. The company's objective, product-neutral Web site provides low prices and a full-service purchasing environment that enables consumers to research, price, finance, insure, order, purchase and arrange delivery of a new boats. BoatsDirect.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Santa Monica, Calif. |
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