Boardroom Inc. to go international in partnership with Agora Publishers.Newsletter and specialized information publishers are increasingly exhibiting a variety of creative maneuvers in the marketplace to expand their basic franchise. Popular methods include adding sales staff to corral corral a small fenced-in enclosure with high, wooden fences, suitable for holding cattle or horses. corral system a management system in which range cattle are put into corrals and fed hay for a period when the environment is most advertisers, actively pursuing site licenses, and hosting audioconferences. Another fertile area for expansion is the international market--following the longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective advice of Al Goodloe, editor-publisher of Publisher's Multinational Direct, to "think globally." Martin Edelston's Boardroom Inc. is doing just that in a new joint venture with Agora agora (ăg`ərə) [Gr.,=market], in ancient Greece, the public square or marketplace of a city. In early Greek history the agora was primarily used as a place for public assembly; later it functioned mainly as a center of commerce. Publishers, Bill Bonner's highly successful international newsletter operation. Agora will act as a distributor of, at least initially, three of Boardroom's products: * World's Greatest Treasury of Health Secrets, a book which Agora will begin promoting in Australia. "We should be in the mail in about two weeks," Agora managing director Stacy Berver told NL/NL. * Bottom Line/Personal, a twice monthly ($39/year) which Agora will begin promoting internationally in September. * Bottom Line/Health, a monthly ($29.95). More than just a distributor, however, Agora will also "take their U.S. promotions and adapt them to the international market," Berver said. "I've been doing this at Agora for ten years." Agora will also adapt the editorial content of the two newsletters, making each one a monthly and "excising or condensing con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. material that is of purely U.S. interest," Berver said. The international versions will "keep what's universal or evergreen evergreen, term commonly used as synonymous with conifer and applied also to all those broad-leaved plants that bear green leaves throughout the year. Of the latter, most are plants of the tropics, subtropics, and other areas where the growing season is prolonged (e. " from the U.S. editions, said Boardroom's Michael Feldstein Michael Feldstein (born August 9, ) is an Assistant Director at the SUNY Learning Network, and commentator on Online learning. He has been designing and developing E-learning and Knowledge management solutions for corporations and universities for more than a decade. . "This is the first time we're actively marketing in the international arena," he told NL/NL, "and we're very excited about it." Berver said they will also promote a couple of Boardroom's newsletters "on the backend." With circulations of about 150,000 for Bottom Line Health and well over 500,000 for Bottom Line Personal, they are two of the largest newsletters in the U.S.--and the world. Boardroom Inc., 281 Tresser Blvd., Stamford, CT 06901, 203-973-5900, fax 203-967-3086, www.Boardroom.com Agora Publishers Inc., 14 West Mount Vernon Mount Vernon, estate, United States Mount Vernon, NE Va., overlooking the Potomac River near Alexandria, S of Washington, D.C.; home of George Washington from 1747 until his death in 1799. Place, Baltimore, MD 21201, 410-783-8499, www.Agora-inc.com |
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