Boardroom Inc. brings Dick Bensen's classic Secrets of Successful Direct Mail back to life.Martin Edelston's Boardroom Inc., publisher of the highly successful Bottom Line newsletters, recently published the long-out-of-print Secrets of Successful Direct Mail, by the legendary Dick Bensen, whom many consider the greatest and most insightful direct marketer in history. "We are so proud to bring Dick and his classic back to life. It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have been out of circulation way too long," Boardroom executive vice president Brian The name Brian (sometimes spelled Bryan) comes from an Irish backround. It is of Celtic origin and its meaning may be "hill" or "strong, noble, and high"[1]. Kurtz told The Newsletter on Newsletters. "It is actually the second classic direct marketing book we have recently brought back to life. Gene Schwartz's Breakthrough Advertising is the other, which we have re-published with no changes from the 1966 edition, except for the introduction by Marty." Edelston also provides a foreword fore·word n. A preface or an introductory note, as for a book, especially by a person other than the author. foreword Noun an introductory statement to a book Noun 1. to the Bensen book, not mincing his words: "Dick Bensen's Secrets of Successful Direct Mail is a book for anyone who is old enough to read. "Reason: Direct marketing, in one form or another, is part of all our lives." "World's Greatest Direct Mail Guru" That's the caption Edelston added under Bensen's photo on the cover of Secrets. For the unfortunate ones among us not familiar with Dick's career, here's a quick re-cap. In 1954, he was one of "an extraordinary group of publishing professionals that launched American Heritage American Heritage can refer to:
Later he "took over a tiny kitchen-table publication, Contest News-Letter, and turned it into the largest paid-subscription newsletter in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. with a circulation of 750,000," Hatch writes. "At his death, Bensen was co-owner of The University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). Berkeley Wellness Letter with a circulation of 800,000 as well as consultant to more than 30 direct marketing companies." Brian Kurtz told us, "Our goal is to get as many books back into circulation as possible and make a little money if we can ... and maybe get some royalties to Dick's daughter and Gene's wife as well." NL/NL has arranged with Boardroom to sell Secrets of Successful Direct Mail to our subscribers. It's only $39.95 plus S&H (192 pp., hardcover). If interested, contact us at NewsOnNews@Newsletterbiz.com or call 845-876-5222 to arrange payment by check or credit card. |
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