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Board takes up advertising cases.


A law firm that displayed its gimmick 800 toll-free number much more prominently than the firm name in its ads has been told it must treat the phone number name as a trade name, following action by the Bar Board of Governors.

In another advertising case, the board, at the June June: see month.  1 meeting, decided it was not misleading for an attorney to offer a money-back guarantee on some types of traffic cases.

In the first case, the board looked at several ads that prominently featured the number 1-800-GOT-TICKET in type much larger than the firm name, which was hard to find in some of the ads. Some ads referred to the firm as the sponsor of the 1-800-GOT-TICKET racing team, and the firm used www.gotticket.com as its Web site address.

The cumulative effect caused Bar staff, the Standing Committee on Advertising, and the Board Review Committee on Professional Ethics professional ethics,
n the rules governing the conduct, transactions, and relationships within a profession and among its publics.

professional ethics liability,
n 1.
 to conclude that GOT TICKET functioned as a trade name for the firm. That means the name must be used on all firm letterhead and communications, and there must be a disclaimer (networking) disclaimer - Statement ritually appended to many Usenet postings (sometimes automatically, by the posting software) reiterating the fact (which should be obvious, but is easily forgotten) that the article reflects its author's opinions and not necessarily those of the  that it is a private law firm.

The board ratified rat·i·fy  
tr.v. rat·i·fied, rat·i·fy·ing, rat·i·fies
To approve and give formal sanction to; confirm. See Synonyms at approve.
 the BRCPE's recommendation and rejected re·ject  
tr.v. re·ject·ed, re·ject·ing, re·jects
1. To refuse to accept, submit to, believe, or make use of.

2. To refuse to consider or grant; deny.

3.
 the appeal on the ad.

The BRCPE recommended overturning the recommendation on the second attorney's CERTIFICATE, ATTORNEY'S, Practice, English law. By statute 37 Geo. III., c. 90, s. 26, 28, attorneys are required to deliver to the commissioners of stamp duties, a paper or note in writing, containing the name and usual place of residence of such person, and thereupon, on paying certain  ads which offered a money-back guarantee that there would be no points or traffic school on noncriminal civil traffic infractions, with some restrictions.

While Bar staff and the Standing Committee on Advertising found that misleading, BRCPE disagreed and the board accepted its recommendation to allow the ads.
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Article Details
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Title Annotation:Bar Board of Governors
Publication:Florida Bar News
Article Type:Brief article
Geographic Code:1U5FL
Date:Jul 1, 2007
Words:260
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