Board meeting highlights.The boards of directors of the American Society of Association Executives The American Society of Association Executives (ASAE) is a non-profit professional organization for executive directors and executive vice presidents of professional societies both in the United States and abroad. and The Center for Association Leadership met in Washington, D.C., last month and received updates about ongoing branding and publishing initiatives. A better brand. ASAE ASAE American Society of Association Executives ASAE American Society of Agricultural Engineers (Society for Engineering in Agricultural, Food, and Biological Systems) ASAE Alkali-Sulfite-Anthraquinone-Ethanol and The Center have been working with The Brand Consultancy, Washington, D.C., to analyze both organizational brands and develop a new brand strategy focusing on the new face and voice for the combined organizations. Both boards are moving toward launching a new brand later this spring. Publishing project. Closely tied to the branding initiative is ASAE and The Center's desire to develop publishing best practices and positioning for the organization's two monthly magazines, ASSOCIATION MANAGEMENT and Executive Update. ASAE and The Center are working with Netburn McGill, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , to formulate publishing recommendations. Focus groups, conducted in Washington, D.C., Chicago, and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , rated ASSOCIATION MANAGEMENT and Executive Update as publications high in editorial quality and integrity. The boards are reviewing Netburn McGill's recommendations for launching a fully integrated flagship publication as well as a more content-rich supplement program. ASAE and The Center plan to roll out a comprehensive plan and timeline this month. [ILLUSTRATION OMITTED] NCSAE network. The ASAE board formally approved a new relationship model proposed last year by the Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern Society of Association Executives, San Francisco. Pending approval by its membership, NCSAE would be legally dissolved as a corporate entity, and a new NCSAE Network would be formed to provide career services, networking, and volunteer opportunities to association professionals and business partners in the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay . Under the terms of the proposal, the NCSAE Network would be managed and staffed by ASAE. A subset A group of commands or functions that do not include all the capabilities of the original specification. Software or hardware components designed for the subset will also work with the original. of the current 16-member NCSAE board would become the NCSAE Network Leadership Council and provide volunteer leadership at the local level. Staffing will likely include a part-time director in the Bay Area. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion