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Board Changes and New Organisational Structure at Vodafone.

Vodafone Group Plc ("Vodafone") announces Board changes and a new organisational structure which will enable continued improvement in the delivery of the Group's strategic goals. This structure will become effective as from 1 January January: see month.  2005.
  The new organisation is designed to:
   * Focus more attention on customers in Vodafone's local markets;

   * Enhance Vodafone's ability to deliver seamless services to

   * Facilitate co-ordinated delivery of 3G across all markets;

   * Function as an integrated company, delivering on One Vodafone; and

   * Simplify decision-making, accountabilities and governance structures to
     speed up execution

Vodafone will simplify its existing regional structure with major countries and business areas reporting into the Chief Executive. All first line management functions in the Operating Companies will have a dual reporting line to the respective functions at Group level.

Arun Sarin Arun Sarin (Hindi:अरुण सरीन) (born October 21 1954, in Pachmarhi, Madhya Pradesh, India) is the CEO of the world's biggest mobile phone company (by revenue), Britain's Vodafone Group plc. , Chief Executive said: "We are creating an organisation that is better positioned to respond to the high expectations of our customers. Faster execution will enable us to extend our lead within the mobile industry and deliver the benefits to our customers, our employees and our shareholders."


Sir Julian Julian
 or Julian the Apostate Latin Julianus Apostata orig. Flavius Claudius Julianus

(born AD 331/332, Constantinople—died June 26/27, 363, Ctesiphon, Mesopotamia) Roman emperor (361–363), noted scholar and military leader.
 Horn-Smith will be appointed Deputy Chief Executive with effect from 1 January 2005.

Vodafone separately announces that Andy Halford has been appointed Financial Director Designate des·ig·nate  
tr.v. des·ig·nat·ed, des·ig·nat·ing, des·ig·nates
1. To indicate or specify; point out.

2. To give a name or title to; characterize.

. Andy will succeed Ken Hydon when he retires on 26 July 2005.

OPERATING COMPANY operating company

A business that engages in transactions with outsiders.

Vodafone's operating company structure will be streamlined to ensure effective and fast decision-making, enabling improved time to market across a number of business initiatives. Consequently, the following operating companies and business areas will report directly into the Chief Executive:
   * European Affiliates (Belgium, France, Poland, Romania and Switzerland)
     and Non-European Affiliates (China, Fiji, Kenya, South Africa and
     United States), led by Sir Julian Horn-Smith;

   * Germany, led by Jurgen von Kuczkowski;

   * Italy, led by Pietro Guindani;

   * United Kingdom, led by Bill Morrow;

   * Other EMEA Subsidiaries (Albania, Egypt, Greece, Hungary, Ireland,
     Malta, Netherlands, Portugal, Spain and Sweden), led by Paul Donovan;

   * Asia Pacific (Australia, Japan and New Zealand), led by Brian Clark who
     will also be appointed Group Human Resources Director Designate


Vodafone's Group functions will be strengthened to support the delivery of seamless global propositions and Vodafone's continued integration. The following functions will also report directly into the Chief Executive:
   * Marketing, led by Peter Bamford, the Chief Marketing Officer. This
     function will be reinforced by a newly created Multi National
     Corporates unit which will assume full accountability for serving
     Vodafone's global corporate customers. Group Marketing will also manage
     the global handset portfolio and procurement;

   * Technology, led by Thomas Geitner, the Chief Technology Officer. In
     addition to standardised network design and global supply chain
     management, this function will introduce the concept of shared service
     operation for IT and service delivery;

   * Business Development, a new function led by Sir Julian Horn-Smith. Sir
     Julian will be responsible for driving Vodafone's product and services
     portfolio into Vodafone's affiliates and the Partner Networks. In
     addition, this function will assume responsibility for expanding and
     consolidating Vodafone's footprint through the Partner Network
     programme and any Corporate Finance activities


Vodafone also announces changes to its governance Governance makes decisions that define expectations, grant power, or verify performance. It consists either of a separate process or of a specific part of management or leadership processes. Sometimes people set up a government to administer these processes and systems.  process. The Group will have two management committees which will oversee the execution of the Main Board's strategy and policy.
   * The Executive Committee1
     Chaired by Arun Sarin, this committee will focus on the Group's
     strategy, financial structure and planning, succession planning,
     organisational development and Group-wide policies.

   * The Integration and Operations Committee2
     Chaired by Arun Sarin, this committee will be responsible for setting
     operational plans, budgets and forecasts, product and service
     development, customer segmentation, managing delivery of multi-market
     propositions and managing shared resources.


The Group's financial reporting for the year ending 31 March 2005 will reflect this new organisational structure while the Group's interim results, to be announced To be announced (TBA)

A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered.
 on 16 November 2004, will be reported under the current structure. The Group will provide proforma Proforma

A financial projection based on assumptions.
 results for the new structure on 16 November.3
   Notes to editors:

   1. New organisational structure as of 1 January 2005

   2. Representatives of the Executive Committee as of 1 January 2005:

      Arun Sarin, Chief Executive

      Sir Julian Horn-Smith, Deputy Chief Executive

      Ken Hydon, Financial Director*

      Peter Bamford, Chief Marketing Officer

      Thomas Geitner, Chief Technology Officer

      Jurgen von Kuczkowski, Chief Executive Germany

      Pietro Guindani, Chief Executive Italy

      Bill Morrow, Chief Executive United Kingdom

      Paul Donovan, Regional Chief Executive

      Brian Clark, Chief Executive Asia Pacific and Group Human Resources
      Director Designate

      Shiro Tsuda, Chief Executive Japan

      Alan Harper, Group Strategy and Business Integration Director

      Phil Williams, Group Human Resources Director*

      Stephen Scott, Group General Counsel and Company Secretary

      Simon Lewis, Group Corporate Affairs Director

      * Due to retire July 2005

   3. Representatives of the Integration and Operations Committee as of 1
      January 2005:
      Same as Executive Committee with the addition of:

      Fritz Joussen, Chief Operating Officer Germany

   4. Country Breakdown for Financial Reporting Purposes*:

  United Kingdom
  Other EMEA subsidiaries
  EMEA Affiliates
     South Africa
  Asia Pacific:
  Other Asia Pacific
     New Zealand
  Total Mobile
  Total Group

  * All countries in italics will not be disclosed separately

CONTACT: Investor Relations Investor relations

The process by which the corporation communicates with its investors.
: Melissa Stimpson or Darren Jones Darren Jones (born August 26, 1983 in Newport, South Wales) is a Welsh semi-professional football player. A defender, he currently plays for Forest Green Rovers.

He began his career as a professional traineefor Bristol City, making one Football League appearance before
, both of Vodafone Group, +44-1635-673310; Media Relations: Bobby Leach Bobby Leach (1858 in Cornwall, England - April 26, 1926) was the second person to go over Niagara Falls in a barrel, accomplishing the feat on July 25, 1911. He spent six months in the hospital recovering from injuries he sustained during the fall, which included two broken knee  or Ben Padovan, +44-1635-673310; or Lulu Bridges of Tavistock Communications, +44-20-7920-3150
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Publication:PR Newswire
Geographic Code:4EUUK
Date:Oct 13, 2004
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