BlumbergExcelsior Hires Jim Alimena as Director of Marketing.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Joe Maronna, Executive Vice President of BlumbergExcelsior Inc, has appointed Jim Alimena as Blumberg's new Director of Marketing. Jim will report to Mr. Maronna. In making the announcement Mr. Maronna said, "Mr. Alimena will assume marketing responsibility for the Blumberg product line including management of the creative process, Internet marketing, development of the corporate marketing plan and budget and overall marketing direction of the business." Blumberg, which sells law office supplies, legal forms, law software, engraved en·grave tr.v. en·graved, en·grav·ing, en·graves 1. To carve, cut, or etch into a material: engraved the champion's name on the trophy. 2. stationery, corporate kits and incorporation services through catalogs, direct sales and its ecommerce site, www.blumberg.com, will use Jim's background in traditional and interactive marketing to develop integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or programs using electronic and print media to reach law offices. Mr. Alimena comes to Blumberg with twenty-five years of business-to-business marketing experience including focusing on interactive marketing during the last nine years. Most recently, Alimena was Vice President Marketing at Glenro Inc. where he was responsible for creating sales opportunities, building brand awareness, managing Glenro's marketing information system, marketing research, advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Jim earned a MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Fairleigh Dickinson University Fairleigh Dickinson University, at Florham-Madison and Teaneck-Hackensack, N.J.; coeducational; incorporated and opened 1942 as a junior college, became a four-year college in 1948 and a university in 1956. where he received the Dean's Award for Academic Excellence. BlumbergExcelsior Inc. is the nation's premier supplier of law office products and services for improving law office administration and delivery of legal services. The company was founded in 1887 and is a third generation family owned business with branches in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Albany, NY; Arlington and Austin, TX; and Orlando, FL. Blumberg develops law office software and supplies print and online legal forms. The company offers professional graphic design services, engraving and printing for law firms and professionals. Blumberg also offers incorporation services and corporate kits for new corporations, LLCs and LPs. For more information please visit the company's Web site at www.blumberg.com. |
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