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Bluff Magazine Catches Poker Wave.


ATLANTA, Ga. -- Bluff Magazine Bluff Magazine is an American magazine specializing in the game of poker. Separate editions are also published for Europe and Australasia.

The American edition began as a bimonthly in October 2004, and went monthly in August 2005.
, now in its third issue, has been caught up in the poker phenomenon that is sweeping the nation. The magazine, in its third issue, has surpassed more traditional poker titles in terms of popularity and distribution by focusing on the new breed of poker enthusiast that has been spawned by the omnipresence Omnipresence
See also Ubiquity.

Allah

supreme being and pervasive spirit of the universe. [Islam: Leach, 36]

Big Brother

all-seeing leader watches every move. [Br. Lit.: 1984]

eye

God sees all things in all places.
 of poker on television Poker television programs have been extremely popular in the last several years, especially in North America and Europe. This has especially become the case since the invention of the "pocket cam" in 1997 (and its first use in the United States in 2003), which allows viewers at , in the papers and in the stores this Christmas season.

"We have been fortunate to be in the right place at the right time. The poker bug has bitten America, and we had the right blend of entertainment and information to become the nation's best selling poker periodical," said Editor Michael Caselli.

But it's not just the poker players who are getting famous off America's favorite card game. Bluff Magazine co-founders Eric Morris Eric Morris may refer to:
  • Eric Morris (actor), an actor and acting teacher
  • Eric "Monty" Morris, a Jamaican musician
 and Eddy Kleid have appeared in numerous television programs and publications, most recently on CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
, talking about the poker craze.

More than 80 million Americans play poker at home, in card rooms and online, where over $170 million is wagered each day. If this trend continues, more than $250 million will be wagered on poker on the Internet alone each day by January 2006.

"We have seen an exponential growth Extremely fast growth. On a chart, the line curves up rather than being straight. Contrast with linear.  in poker," says Morris. "In our first issue we printed 90,000 copies. To meet demand, we increased our second print run to 150,000 copies, and our third issue will have 170,000 copies printed and distributed. Additionally, we've already confirmed that the print run for our fourth issue will exceed 200,000, further securing our position as the largest poker publication in the nation."

It's not just the public that are enamored en·am·or  
tr.v. en·am·ored, en·am·or·ing, en·am·ors
To inspire with love; captivate: was enamored of the beautiful dancer; were enamored with the charming island.
 with the game of poker; "Poker is huge in Hollywood," says Kleid. "We have had James Woods and Donald Trump grace our covers, and Issue 3 will have Kevin Nealon on the cover to coincide with his hosting of the new TV show Poker Royale. There are a few new poker movies in the pipe and every channel seems to have something poker related in its line up - who knows how big this thing is going to get?"

With Bluff being sold in such mainstream outlets as Borders, Barnes & Noble, Wal-Mart and 7/11, it looks like poker has finally made it mainstream.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 14, 2005
Words:380
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