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Bluff Europe Launches in the UK & Europe; Leading US Poker Magazine, Bluff, Crosses the Atlantic.


LONDON London, city, Canada
London, city (1991 pop. 303,165), SE Ont., Canada, on the Thames River. The site was chosen in 1792 by Governor Simcoe to be the capital of Upper Canada, but York was made capital instead. London was settled in 1826.
 -- America's #1 poker poker, card game, believed to have originated in Asia and first played in the United States in the 19th cent. A traditional cutthroat gambling game at first, it is now also an internationally popular social pastime.  magazine, 'Bluff', is crossing the Atlantic to delight European European

emanating from or pertaining to Europe.


European bat lyssavirus
see lyssavirus.

European beech tree
fagussylvaticus.

European blastomycosis
see cryptococcosis.
 poker lovers with its unique and eclectic e·clec·tic  
adj.
1. Selecting or employing individual elements from a variety of sources, systems, or styles: an eclectic taste in music; an eclectic approach to managing the economy.

2.
 mix of news, view and expert tips from Poker's finest exponents.

Written for real players by real poker professionals, Bluff Europe will be available in the UK and mainland Europe from March, making it Europe's first and only lifestyle magazine dedicated to the poker enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer. .

The combination of high-quality content and precisely-targeted distribution mechanism means that Bluff Europe will appeal to - and reach - a wide European audience, many of whom will be seeking a tournament, challenge or simply, new poker room to try.

In addition to its UK & Continental European card room distribution channels, the publishers of Bluff Europe are in the process of acquiring additional distribution partners so that anyone in Europe can purchase a copy at major book sellers.

The move into Europe marks an important milestone for the hugely-popular magazine, which has achieved an impressive US circulation of 250,000 in just two years.

Features Editor, Philip Conneller, says: "With Bluff's winning blend of entertainment and information, we are confident that we can replicate rep·li·cate
v.
1. To duplicate, copy, reproduce, or repeat.

2. To reproduce or make an exact copy or copies of genetic material, a cell, or an organism.

n.
A repetition of an experiment or a procedure.
 the success achieved in the US for our readers and our advertisers. The time is right. And this is too-good an opportunity to miss!"

Editor in Chief, Michael Caselli, added, "The poker lifestyle in Europe is a different animal to that in the US. Bluff Europe reflects that. Where poker goes, we will follow."
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 9, 2006
Words:241
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