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Bluewolf Receives Contract for The New York Times; Contract is for Salesforce.com Deployment.


NEW YORK -- Bluewolf, an on-demand enterprise consulting company, announced today that it has received a contract from The New York Times for salesforce.com implementation services. The contract includes sales process business analysis and salesforce.com application implementation, as well as adoption and change management services for 550 advertising sales and marketing users at The New York Times and nytimes.com.

"We selected Bluewolf as our salesforce.com partner because of its clear vision of a successful CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  rollout," explained Tom Helling, vice president, advertising operations, The New York Times. "Specifically, the Bluewolf Customer Success Guarantee(TM) gives us a distinct set of success criteria which are concrete and actionable."

The New York Times initial rollout of salesforce.com will encompass several different sales and marketing groups across multiple geographic regions. The project is anticipated to be complete in the summer. Central to the project is the deployment of an application that can be accessed on-site as well as remotely by all 550 users. The application will also integrate with existing New York Times ad sales systems.

About Bluewolf

Founded in 2000, Bluewolf is an on-demand enterprise consulting company that specializes in the deployment of enterprise software applications. Through its Customer Success Guarantee(TM), Bluewolf is reinventing the concept of enterprise consulting, one that is tailor made for the on-demand world. Bluewolf's practices incorporate three main areas: On-Demand Consulting, On-Demand Software, and On-Demand Remote Services. With offices across North America, Bluewolf's customers include Bank of America
See also:  and


Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
, ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing.

(2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp.
, General Electric, Wall Street Journal, Staples and Ann Taylor. More information about the company can be found at www.bluewolfgroup.com

About The New York Times

The New York Times Company (NYSE NYSE

See: New York Stock Exchange
: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the New York Times, The

Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers.
 International Herald Tribune International Herald Tribune

Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe.
, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 6, 2006
Words:347
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