Bluewin Chooses Accrue G2 for Enhanced Internet Analytics; Analytics Crucial to Business for Switzerland's Largest Internet Provider.

Business Editors/High-Tech Writers

FREMONT, Calif.--(BUSINESS WIRE)--June 4, 2002

Bluewin, Switzerland's number one Internet provider, has chosen the Accrue G2 platform from Accrue Software, Inc. (Nasdaq:ACRU) to analyze how customers use its services. Bluewin offers consumers email, Web search facilities and a comprehensive portal, with news, finance, travel and lifestyle channels. It also has a wide range of services, such as hosting, e-commerce and Web design, for small and medium sized businesses.

By the end of March 2002, Bluewin had 770,000 active customers and 100 million page views per month. Staff in its marketing and editorial departments have been using Accrue's Insight Internet analytics software to collect and analyze data about customer behavior since 2000. This information has helped Bluewin win and retain customers: the company has a 47 per cent share of the Swiss Internet access market and 54 per cent portal reach.

Raul Martinez, head of Web technology at Bluewin, said, "Understanding and responding to customer behaviour is crucial for our business. We're competing against major multi-national brands in the portal area, so we need to provide exactly what our customers want."

The company is now transitioning to Accrue G2, a highly scalable platform that will enable Bluewin to undertake broader and more complex analysis. Accrue G2 will go live later this year. Raul Martinez added, "Having been an Accrue customer since 2000, Bluewin plans to use Accrue G2 to do more sophisticated analysis, such as client and network performance data, to keep ahead in the competitive market space."

PK Karnik, Vice President of World Wide Client Services, Accrue Software, commented, "We are very pleased to continue our successful relationship with Bluewin and look forward to helping the company reach an even greater understanding of their customers and their business."

About Bluewin

With more than 770,000 active access customers and around 100 million page views (March 2002), Bluewin has been offering a comprehensive Internet service for private and small office/home office customers for more than five years. In the online market Bluewin positions itself as the intermediary between consumers' requirements and the goods and services offered by businesses. On a well-structured Internet portal, Bluewin offers information and content on the widest range of subjects. The content is mostly obtained from well-known partners and put together by Bluewin.

About Accrue Software, Inc.

Accrue(R) Software, Inc (Nasdaq:ACRU) is a leading provider of Internet analytics solutions that help companies worldwide understand, influence, and respond to Internet customer behaviour. Accrue's products enable companies to increase the effectiveness of Internet marketing and merchandising initiatives, better manage customer interactions across multiple channels, and streamline business operations. With Accrue's solutions, companies transform volumes of complex Internet data into actionable information that executives and managers use to drive key business decisions and improve the return on their Internet investment. Accrue has more than 600 customers, including industry leaders such as Citicorp, Dow Jones & Company, Eastman Kodak, Lands' End, Macy's, Lycos Europe, and Deutsche Telekom.

Accrue Software was founded in 1996 and is headquartered in Fremont, California, with regional sales offices throughout the U.S. and international headquarters in Cologne, Germany. Accrue has strategic application and platform partnerships with leading technology companies such as IBM, Oracle, Sun Microsystems, BroadVision, ATG and Vignette. Accrue Software can be reached at 1-888-4ACCRUE or 510-580-4500 and at www.accrue.com.

Note to Editors: Accrue, Accrue G2, and Accrue Insight are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners.