Bluetorch Leads Convergence Charge With Newly Enhanced Web Site, Featuring Unique Cross-Branding and Programming with Bluetorch TV, Plus Added Categories of Content.Business Editors & Internet/Sports Writers LOS ANGELES--(BUSINESS WIRE)--Sept. 5, 2000 Dedicated to providing a community platform across multiple media for the 56 million participants and fans of action sports, Broadband Interactive Group's Bluetorch today announced an expanded Web site featuring integration with its popular action sports show Bluetorch TV (which airs daily on Fox Sports Net), easier, more efficient navigation and added member services. Bluetorch is a cross-media network of television, four print publications, Internet media, and major live events targeting "Gen Y See generation X. " participants and fans of skateboarding skateboarding Form of recreation, popular among youths, in which a person rides standing balanced on a small board mounted on wheels. The skateboard first appeared in the early 1960s on paved areas along California beaches as a makeshift diversion for surfers when the ocean , surfing, wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques. , bodyboarding, snowboarding snowboarding: see under skiing. snowboarding Sport of sliding downhill over snow on a snowboard, a wide ski ridden in a surfing position. Derived from surfing and influenced also by skateboarding as well as skiing, snowboarding began to burgeon , motocross motocross Form of motorcycle racing in which cyclists compete on a closed course marked out over natural or simulated rough terrain. Courses vary widely but must be 1.5–5 km (1–3 mi) in length, with steep inclines, hairpin turns, and mud. and BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. . The re-launch of bluetorch.com was designed to integrate the action of Bluetorch TV into a unique and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. online experience, as well as strengthen and expand Bluetorch's online community. The new "Straight 2 Video" section allows viewers to sample exciting sports videos featured on Bluetorch TV, as well as sound off with their own reviews. The Web site also features streaming TV segments, special behind-the-scenes footage not available on Bluetorch TV and music from the show, which is integrated into bluetorch.com, so users can access virtual "soundtracks" and listen to their favorite music while navigating through the site. The site's new design, based on audience feedback over the past several months, also offers greatly simplified navigation with the use of an advanced internal search engine, "Remote." With this feature, users can hone in on their areas of interests, whether it's streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. , athlete profiles or a particular action sport, to uniquely customize their online Bluetorch experience. Bluetorch.com's added community features include user profiles highlighting Bluetorch members, a "Profiles" page to learn about other members, integrated free postcards and message boards.
-- According to MTV Networks/Viacom Study of Media, Entertainment and
Leisure Time, one-quarter of PC users said they go online while
watching TV, and 28% have visited a Web address that was featured
in a TV program or commercial.
-- The number of teens online is expected to grow from 11 million
today to around 18 million in 2003, when the group will be bigger
than the college market, according to research group Jupiter
Communications.
About Bluetorch Broadband Interactive Group's Bluetorch brings the excitement of skateboarding, surfing, snowboarding, bodyboarding, wakeboarding, motocross, BMX and inline skating skating: see ice skating; ice dancing; roller skating. skating Sport in which bladelike runners or sets of wheels attached to shoes are used for gliding on ice or on surfaces other than ice. to more than 56 million participants and fans of action sports, using every popular medium. Bluetorch offers daily programming on Fox Sports Net, four print magazines, Internet content (streaming video, daily updates, hot photos and much more) as well as major live events. Bluetorch is committed to core sports -- informing participants and fans and letting them express themselves across multiple media. The Bluetorch experience is available at www.bluetorch.com. |
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