Bluetooth Wireless Headsets, Car Chargers & Leather Cases Make up the Top Accessories Most Inquired About & Purchased in the Wireless Accessory Market.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50175) has announced the addition of 2007 Wireless Accessory Demand and Sell-Through to their offering. This report provides reviews the accessory demand and sell-through and how it has changed since 2003 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The 2007 study includes demand information on the following accessories: Bluetooth Wireless Headsets See headset. , Wired Headsets, Thumb QWERTY Keyboards, Foldout fold·out n. 1. Printing A folded insert or section, as of a cover, whose full size exceeds that of the regular page. 2. A piece or part, as of furniture, that folds out or down from a closed position. full-size QWERTY Keyboards, Digital camera accessories, Connectors/cables for synching, Car Chargers, Phone Faceplates, Extra Batteries, Leather Cases, Car Phone Holders, Memory Cards, Hands-free Car Kit, Belt Holster, Car Antenna, Screen Protectors, Stickers, Housings & Handstraps. Methodology We completed in-depth surveys with wireless sales associates in the independent agent channel using stratified stratified /strat·i·fied/ (strat´i-fid) formed or arranged in layers. strat·i·fied adj. Arranged in the form of layers or strata. random sampling to represent the indirect wireless retail channel in the United States. With this information, we offer readers a rare glimpse into the opinions of those sales associates standing behind the counter making recommendations to millions of wireless consumers each year regarding which wireless phones, accessories and services to purchase. Topics Covered Section 1 Introduction 1.1 Study Background 1.1.1 Strategy for the 2007 Wireless Retail Survey 1.1.2 On-Going Lack of Information on the Retail Channel 1.2 Objectives 1.2.1 Our 2007 Accessory Demand and Sell-Through from Wireless Sales Associates 1.2.2 Other 2007 Wireless Retail Reports from us 1.3 Scope and Methodology 1.3.1 Scope 1.3.2 Sample Plan 1.3.3 Questionnaire Development 1.3.4 Interviews 1.3.5 Report layout Section 2 Accessory Demand and Sell-Through 2.1 Accessories Introduction and Definitions 2.2 Market Penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" of Accessories 2.3 2007 Results--What Happened with Accessories? 2.3.1 The Pull - Customers Asking About Accessories 2.3.2 The Push--Associates Informing Customers about Accessories 2.3.3 The Take--Customers Buying Accessories 2.4 The Commission Paid for Selling Accessories 2.4.1 Accessories for Which Associates Earn Sales Commission (2003 vs. 2007) 2.5 Headset Headphones combined with a microphone. Used in call centers and by people in telephone-intensive jobs, headsets provide the equivalent functionality of a telephone handset with hands-free operation. Many people use headsets at the computer so they can converse and type comfortably. Sales 2.6 Key Findings and Recommendations on Accessories 2.6.1 Key Findings 2.6.2 Recommendations Summary Bluetooth wireless headsets, car chargers, leather cases, belt holsters and wired headsets make up the top five accessories most inquired about and purchased. Up-and-comers include extra batteries and memory cards. Many changes in accessories demanded were noted since 2003--growth in accessory sales naturally has followed advancements in Bluetooth, email and PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). functionalities and capabilities. Because of the customers some carriers cater to are different, so to are the types of accessories being demanded by channel type. This years study shows a significant shift in channel's offering specific accessories. Companies Mentioned * Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. * Cingular/A&T Wireless * T-Mobile USA * Sprint PCS/Nextel * Radio Shack See RadioShack. * CompUSA * Best Buy * Circuit City * Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, * Independent Agents For more information visit http://www.researchandmarkets.com/reports/c50175 |
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