Bluetooth Innovator Parrot Opens Office in Detroit.DETROIT -- Parrot (Paris:PARRO), one of the world's leading innovators in wireless Bluetooth[R] technology, has joined the ranks of high technology companies moving into the Detroit area. Parrot, Inc., the North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. subsidiary of Parrot S.A., Paris, France, has opened an office in Southfield to serve as an automotive OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and aftermarket sales and marketing base for its North American operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. . Parrot's North American operations are headquartered in Austin, TX and are headed by Ed Valdez, president and COO. The Southfield office will be base of operations Noun 1. base of operations - installation from which a military force initiates operations; "the attack wiped out our forward bases" base air base, air station - a base for military aircraft army base - a large base of operations for an army for Parrot's OEM Detroit sales and engineering efforts, as well as for its 12-volt aftermarket sales and marketing. The OEM sales team will report to Eric Riyahi, global director of OEM sales, who is based primarily at the company's global headquarters in Paris, France. The aftermarket and marketing group reports to Valdez. "With our rapidly expanding business with the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , it was clear that we needed to be in the Detroit area full time in order to best serve the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. vehicle manufacturers and tier one suppliers," said Valdez. "Automotive applications for our Bluetooth modules and chipsets are evolving rapidly as we introduce more advanced technology beyond hands-free telephony. At the recent Convergence Exposition in Detroit we introduced our new CK 5050 OEM chipset with streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. capability, and will soon introduce streaming video - all enabled via Bluetooth technology which eliminates expensive wiring harnesses, saves weight, and allows for more efficient integration and packaging of technology." Parrot's portfolio of chips and modules for OEM manufacturers includes its building-block chips like the P4+ with advanced digital signal processing See DSP. Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled). including echo cancellation, noise reduction and voice recognition; and the P5 with DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive functions plus Bluetooth 1.2 and audio streaming. Parrot's CK 50xx family of modules provides everything needed for Bluetooth hands-free telephony along with audio streaming, high-speed USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. and other capabilities. In addition, Parrot is the world's leading manufacturer of installed car kits for the mobile electronics aftermarket. Parrot's new office is located at 28446 Franklin Road, Southfield, MI 48034 near the 12 Mile and Northwestern Highway intersection. The phone number is: 248-354-5400. ABOUT PARROT Founded in 1994, Parrot has rapidly established itself as a pivotal global player for wireless mobile telephone accessories. Drawing on its tried-and-tested expertise on voice recognition and signal processing technologies, Parrot was one of the very first companies to produce Bluetooth[R]-based wireless hands-free car kits, having identified this standard's vast potential as early as 1999. In the first half of 2006, Parrot sold more than 1 million units. Determined to accompany the mobile telephone's irresistible breakthrough into our day-to-day lives, Parrot has developed two new products in 2006: the Parrot PHOTO VIEWER[TM], an LCD photo frame designed to display photos transmitted from a mobile telephone via Bluetooth, and the Parrot SOUND SYSTEM[TM], a wireless hi-fi system with speakers linked up to one another using Bluetooth. Today, Parrot truly has a major international focus: 87% of its sales are generated outside of France, and a large percentage of its production is outsourced to carefully selected partners, enabling it to achieve the best possible level of quality and responsiveness. Parrot is now particularly well positioned to capitalize on the bright future opening up for mobile telephone devices. Parrot has achieved strong growth in its consolidated revenues, up from 80.9 million euros pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts. The phrase pro forma in 2005 to 116.4 million euros in the first 9 months of 2006. www.parrotcorp.com Euronext Paris - Eurolist, Compartiment B : FR0004038263 - PARRO The Bluetooth[R] word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Parrot S.A. is under license. Other trademarks and trade names are those of their respective owners. |
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