Bluestreak and Isobar France Expand Partnership; Largest Interactive Agency in France Increases Use of IonAd Manager.LONDON -- Bluestreak, a leading online marketing company, today announced an extended online ad serving agreement with Isobar isobar (ī`səbär') or isobaric line (ī'səbăr`ĭk), line drawn on a weather map through points of equal atmospheric pressure. France, the largest interactive agency in France. The firm increased its commitment to the IonAd Manager for planned campaigns representing powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. online brands like Expedia. The IonAd Manager is the only real time platform for the management, delivery, and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. of online advertising. Built to deliver rich media as easily as other ad formats, the Ion system is robust and infinitely scalable. "We have committed to use Bluestreak's technology as the platform of choice for our Web campaigns," said Laurent Oppenheim, Director, Isobar France." Our talented staff understands the value and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). that online advertising can deliver by leveraging its sophisticated tracking and reporting capabilities." "As the agency with the predominant stake in online advertising in France it is very exciting to continue our long term relationship with Isobar," says Peter Chaplin, Senior Vice President, European Sales and Operations, Bluestreak." Isobar's success is a clear indicator of online advertising's strategic potential for European brands." About Isobar Isobar is one of the world's largest interactive agencies with more than twenty offices around the globe. With North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. headquarters based in Boston, MA, Isobar has six additional offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Atlanta, and Dallas. Isobar is owned by Aegis MEDIA, the world's largest independent media agency with more than $15 billion in worldwide billings. Isobar's clients include Pfizer, Hyundai, RadioShack, Ofoto, and PalmOne, among others. For more information on services, go to www.isobarcommunications.com About Bluestreak International Bluestreak is an eMarketing services provider with a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform, third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs and sweepstakes, Bluestreak is the only company that links web media directly to email marketing databases. Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today - such as video ads and direct response units - can be attributed to Bluestreak's early innovations. Headquartered in Providence, RI with offices in Dallas and London, more information on Bluestreak can be found at www.bluestreak.com |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion