Bluestreak Unveils Enhanced Email and Messaging Platform; ionMX(TM) 2.0 Offers Clients Robust and Scalable New Email Marketing Features and Expands Platform to Emerging Channels Like RSS and SMS.

PROVIDENCE, R.I. -- Bluestreak, a leading digital marketing company, today announced the launch of ionMX 2.0, a robust and scalable messaging platform based on the company's IonMail(TM) email marketing solution, a hosted eCRM email platform to acquire, track, target, and retain online customers. The advanced new platform offers additional features and functionality to increase email relevance, deliverability and overall performance as well as improve workflow and reporting for Bluestreak clients. It also provides expanded messaging capabilities across SMS and RSS feeds, giving clients a similarly world-class experience in emerging channels.

Several of the enhancements were based on Bluestreak partnerships with email marketing leaders dedicated to email deliverability, including Goodmail Systems, Inc., creator of the Goodmail Systems CertifiedEmail (TM) service to provide a trusted class of accredited and authenticated email that protects consumers against phishing and fraud while providing legitimate senders assured delivery to the server level inbox with links and images intact; and Return Path, the delivery assurance specialists who provide the only complete reputation-based delivery monitoring tools and accreditation programs.

"In today's complex email marketing environment, it's paramount to leverage the right solutions to not only successfully reach your customer base, but also to deliver relevant messages to them," said Brent Nau, MRM Database Analyst, AAA. "Bluestreak's new email platform has great potential to significantly improve AAA's email campaign performance with better deliverability rates and greater relevance controls. And, we've already noticed a marked difference in the speed with which we can deploy our campaigns."

Key features of ionMX that increase email relevance, and thereby drive performance, include:

--Enhanced segmentation of customers based on preferences, geo-targeting, and purchasing trends

--More advanced split-testing, random sampling, and holdout controls

--Improved workflow for engaging customers in dialogs

--Conditional content blocks to generate the most targeted landing pages

The product drives even better deliverability rates for stronger performance through the following:

--A new capability providing legitimate marketers the option to pay for guaranteed delivery to inboxes

--A premium content checker to determine an email's deliverability past anti-spam filters

--Email authentication through both Domain Keys and Sender ID support, two major industry-backed technology initiatives to combat email spoofing 

Clients will also enjoy greater control over marketing messages with:

--Unlimited smart tokens for subject line A/B comparisons

--A visual rendering preview, which allows marketers to examine how emails will appear in different mail programs in HTML and Text

--Asian and European language options

Other new features allow for seamless integration with CRM and other enterprise applications including:

--A highly scalable batch import module with the ability to quickly and simultaneously upload large numbers of contact lists, giving clients greater flexibility, speed and scale

--Real Time data transfer through open standards Web Services API

--Automated open and link tracking to replace a traditionally manual process

Finally, ionMX's enhanced reporting functionality will give clients a clearer picture of their success rates with:

--Pre-designed reports with more graphics, charts and tabs, as well as the ability to customize reports

--A mailbox monitor, offering clients a detailed breakdown of email delivery, by time of day and by ISP 

--Plain English reasons listed on bounce processing reports

--Unique conversion tracking which links web media directly to email marketing databases

Significantly, with more customers using mobile devices to access emails and even pull content feeds from websites and blogs, ionMX will allow clients to deliver messages and content that is readable on these small screens.

"By offering these new messaging platform upgrades to improve workflow, enhance ease of use, and most significantly, increase deliverability and performance, Bluestreak is continuing our track record of producing solutions which dramatically increase ROI for marketers and agencies," said Doug Anderson, President, Bluestreak. "We're especially pleased to be among the first to extend our email marketing capabilities to emerging channels like SMS and RSS to remain on the cutting edge of digital marketing innovation for our clients."

More details about the new ionMX 2.0 can be found at www.bluestreak.com.

About Bluestreak

Bluestreak provides digital marketing products and services for both business-to-business and consumer marketers. With a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world, Bluestreak leads the industry as the one-stop-shop for online marketing. The company offers a comprehensive email marketing platform and a third party ad server that's recognized as one of the world's best, as well as strategic programs designed on a bespoke basis for clients seeking customer acquisition and retention. While being the leader in online referral programs and sweepstakes, Bluestreak is also the only company that links Web media directly to email marketing databases.

Bluestreak is known as a pioneer in the deployment of rich media-based interactive advertising and online direct response solutions that have become common in online advertising and marketing today. Some of these - such as video ads and direct response units - are directly attributable to Bluestreak's early innovations. Headquartered in Providence, RI with offices in New York, Dallas and London, Bluestreak can be found at: www.bluestreak.com.