Bluestreak Report Unveils Unique Habits of Successful Email Marketers.PROVIDENCE Providence, city (1990 pop. 160,728), state capital and seat of Providence co., NE R.I., a port at the head of Providence Bay; founded by Roger Williams 1636, inc. as a city 1832. , R.I. -- Bluestreak, a leading online marketing company, today published its latest email report showing key practices that separate email marketing leaders from the rest. Trends and averages based on 2004/2005 quarterly aggregate data showed several organizations from various industries consistently achieving superior open and click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed . To uncover the best practices that bring these results to bear, Bluestreak compared these email marketing leaders who boasted open rates over 45% (over 10% more than average) and click rates at almost 3 times the industry average, reaching an impressive 20%. Key findings in the report include: Subject Lines - leaders are up to three times more likely than the average to test subject lines for a campaign. Subject lines for leaders tend to be only 1.2 characters longer than average (38.3 characters) but more descriptive. Message Content - leaders are also more descriptive in content, tipping out at almost 60 words more than the average. HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. Links - leaders use more than 27 links per message to encourage calls to action within the email message as compared with the average of 19. SPAM score - surprisingly, leaders score only slightly lower than average (1.9 vs. 2.0) List 'cleanliness' - leaders work their lists and have more than 80% deliverable addresses compared to most email marketers who generally do not tend to delete To remove an item of data from a file or to remove a file from the disk. See file wipe, trash and undelete. 1. (operating system) delete - (Or "erase") To make a file inaccessible. opt-outs or invalid Null; void; without force or effect; lacking in authority. For example, a will that has not been properly witnessed is invalid and unenforceable. INVALID. In a physical sense, it is that which is wanting force; in a figurative sense, it signifies that which has no effect. records from their lists. "It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have interesting to see that across all types of industries spanning direct to consumer and B to B, certain tactics prevail for all email marketing leaders," says Anurag Ahuja Ahuja is a common family name (surname) among Hindus and Sikhs of the Punjab and Sindh regions of the Indian Subcontinent. Ahuja may refer to:Rajesh Ahuja(NRI in Dubai)
Bluestreak's latest e-mail report can be downloaded from www.bluestreak.com. About Bluestreak Bluestreak is an eMarketing services provider with a track record for dramatically increasing the performance and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform, third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs and sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks. , Bluestreak is the only company that links web media directly to email marketing databases. Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today - such as video ads and direct response units - can be attributed to Bluestreak's early innovations. Headquartered in Providence, RI with offices in Dallas and London, more information on Bluestreak can be found at www.bluestreak.com |
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