Bluestreak Records More Than 390% Revenue Growth Over 12 Months; Fast Growing Company Adds Over 200 New Accounts.Business Editors NEWPORT, R.I.--(BUSINESS WIRE)--Feb. 3, 2003 Bluestreak, a leading online marketing company, today announced strong revenue growth in 2002. Although industry sources reported negative growth for online advertising in 2002, Bluestreak continued to expand their business offerings and increase their customer base worldwide. While a portion of this growth is attributed to recent strategic acquisitions, the number of ads served in the original Ad Server business increased by over 500% from end of 2001 to end of 2002. The company added over 200 new accounts to its roster in 2002, including new users of IonMail(TM), Ion Ad Manager(TM) and Bluestreak Marketing Programs. "As a new client we are very interested in exploring more of Bluestreak 's offerings for our outbound out·bound adj. Outward bound; headed away: outbound trains. Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships" marketing campaigns," said Paula Apelian, Assistant Manager of Member Outreach, United States Golf Association The United States Golf Association (USGA) is the United States' national association of golf courses, clubs and facilities and the governing body of golf for the U.S. and Mexico. Together with The R&A, the USGA produces and interprets the Rules of Golf. (USGA USGA United States Golf Association USGA Uhren & Schmuck Gassner (Germany) USGA US Global Nanospace Inc. (stock symbol) USGA Undergraduate Student Government Association .) "Our experience with Bluestreak is that you can always rely on them for immediate customer service. This was a critical factor in choosing to work with Bluestreak." New and renewing customers purchased products and services from Bluestreak's three eMarketing offerings: Bluestreak Marketing Programs - A specialist in referral marketing Referral Marketing is a proven method of advertising. People, typically users of a get-paid website, are encouraged to refer their friends (or indeed anyone) through a personal referral link, which would look something like: www.getpaidsite. , Bluestreak's experienced staff develops programs and strategies for online acquisition, conversion, retention and loyalty. Recent customers of Bluestreak's marketing programs are Omni Hotels Omni Hotels is a privately owned upscale hotel company based in Irving, Texas. Omni currently owns and/or manages 36 properties of which 4 are resorts. The company also has 2 franchise properties (Newport News, VA and Philadelphia, PA). and Hewlett Packard. IonMail - comprehensive email marketing platform, offers both full and self service options. Ion Ad Server - the only real time platform for the management, delivery, and optimization of online advertising. Built to deliver rich media, the Ion system includes automated optimization and advanced reporting and analytics. "We are proud of the growth that Bluestreak has experienced over the past 12 months," said Peter Corrao, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bluestreak. "Marketers want a solution provider that can handle all of their needs, from customer acquisition through retention and loyalty programs. They also expect world-class service along with technologies that get them results. Bluestreak has the whole package, that's why we're winning our unfair share of the online direct marketing business." About Bluestreak Bluestreak is an eMarketing technology and services provider with a track record for dramatically increasing the performance and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform and powerful third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs, Bluestreak is the only company that links web media directly to email marketing databases. Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today -- such as video ads and direct response units -- can be attributed to Bluestreak's early innovations. Headquartered in Newport, RI with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Dallas, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and London, more information on Bluestreak can be found at www.bluestreak.com. |
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