Bluestreak Partners With ePrize to Offer Promotion Based Marketing Solutions.Business/Technology Editors NEWPORT, R.I.--(BUSINESS WIRE)--Aug. 15, 2000 Bluestreak Customers Have Entree To ePrize Service; Marketers Add Value To Online Campaigns By Easily Integrating Promotions Bluestreak, a technology-based marketing solutions and services provider, today announced a strategic partnership with ePrize, a Rare Medium Group, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :RRRR RRRR Raritan River Rail Road RRRR Rare Medium Corp. (NASDAQ stock symbol) ) incubator company that specializes in online sweepstakes, direct marketing and promotions. The partnership enables Bluestreak to continue its mission to provide online marketers with technology and services that dramatically lower customer acquisition cost and increase ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Leveraging these combined offerings, customers will benefit from increased user interactions within banner ads, increased traffic to their site, and they will be able to build deeper, more direct permission-based relationships with ad users. "Partnering with Bluestreak enables us to broaden our reach to more of the top online marketers," said Josh Linkner Josh Linkner is the Founder and Chief Executive Officer of ePrize. As a pioneer in interactive marketing and promotions, Josh has been involved in the development of thousands of digital marketing strategies over the last 13 years. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ePrize. "ePrize's results-based promotions services coupled with Bluestreak's advanced online advertising technology comprise a winning formula for a successful interactive marketing campaign." Bluestreak and ePrize are participating in an agreement that enables marketers to easily create, manage and distribute rich media enabled sweepstakes-based ad campaigns. Under the agreement, Bluestreak customers have entree to ePrize's business-to-business service that helps marketers run promotion programs. Customers can participate in one of ePrize's several Pooled eDrawingsSM or choose to sponsor their own sweepstakes. Sweepstakes offerings vary in terms of range of prizes, duration, themes, number of allowed entries, and instant-win, among other variables. Bluestreak customers can integrate ePrize services with Bluestreak's advanced online advertising and marketing solutions, including E*Banner expanding banner ads, On-The-Fly ad creation and management system and RADAR targeting and optimization technology for the most effective interactive marketing initiative. "Promotions work best when people can act in the moment, and that is why our interactive platform and the ePrize solution are such a great fit." said Greg Matuskiewicz, Director of Business Development for Bluestreak. "It is important that Bluestreak customers have immediate access to an entire spectrum of online marketing solutions and services, including promotion and sweepstakes programs." About ePrize, Inc. ePrize, Inc. is an online sweepstakes, direct-marketing and promotions company that offers end-to-end solutions for customer acquisition and retention. The company uses its patent-pending Pooled eDrawingsSM to help clients attract new visitors to web sites, increase retention and build long-term online customer relationships. ePrize, with headquarters in Farmington Hills Far·ming·ton Hills A city of southeast Michigan, an industrial suburb of Detroit. Population: 81,400. , MI, has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Toronto and is funded and majority-owned by Rare Medium Group Inc. More information about ePrize can be found at the company's website, at www.eprize.net. About Bluestreak Bluestreak is a leading technology-based online marketing solutions and services provider. The company provides marketers with technology and services that dramatically lower customer acquisition cost and increase ROI for online marketing budgets. The company's goal is to shape the future of online marketing with solutions that are practical, effective and visionary. Based in Newport, RI, the privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. was founded in March 1999, and has offices in New York, San Francisco, Chicago and Boston. In January 2000, Bluestreak received $7 million in Venture Capital financing To start an own company or to bring a new product to the market, the venture may need to attract financial funding. There are several categories of financing possibilities. If it is a small venture, then perhaps the venture can rely on family funding, loans from friends from Zero Stage and Lazard Technology Partners and added industry icon Nicholas Negroponte Nicholas Negroponte (born 1943) is an architect and computer scientist best known as the founder and Chairman Emeritus of Massachusetts Institute of Technology's Media Lab. He is the younger brother of John Negroponte, current United States Deputy Secretary of State. to its Board of Advisors. You can find examples of Bluestreak solutions at work, as well as more information on the company, at http://www.bluestreak.com. |
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