Bluestreak Partners With Eyeblaster; Leading Out-Of-Banner-Platform Added To Bluestreak's Ad Serving Solution.Business/Technology Editors ADTECH ADTECH Advanced Technology ADTECH Advanced Decoy Technology , NEW YORK--(BUSINESS WIRE)--Dec. 5, 2001 Bluestreak, a leading online marketing technology company, today announced a partnership with Eyeblaster, the pioneer in "out-of-banner" rich media advertising. Bluestreak will now offer Eyeblaster's technology to its ad serving customers. The company will also add Eyeblaster to Bluestreak's rich media product offering, which includes highly measurable interactive ads, streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. , Flash and interstitials. Bluestreak rich media is accepted on more than 20,000 sites including America Online See AOL. and Yahoo! Eyeblaster is a rich media ad delivery and management platform that provides publishers with premium ad inventory for their websites. Eyeblaster enables advertisers to deliver a variety of rich media formats such as floating ads and full-screen commercials. Unlike banners, Eyeblasters appear in TV-quality formats that are impossible to ignore; publishers and advertisers have full control over their positioning and appearance. "Bluestreak is well-trusted to bring the best, most effective rich media advertising providers to our customers," said Richard Cleveland, Vice President, Marketing of Bluestreak. "We are the only third party ad platform to deliver advanced rich media tracking combined with the best in class third party reporting and analytics. We pride ourselves on offering the full spectrum of rich media formats and we are confident with the technology and pleased to offer the Eyeblaster solution to our customers." "The Eyeblaster platform makes it much easier for both publishers and agencies to deliver rich media advertisements without creative or technical limitations," says Joe Apprendi, Executive Vice President of Eyeblaster, Inc. "High-quality partners like Bluestreak can extend this capability to leading agencies and advertisers everywhere." About Bluestreak Bluestreak, a leading online marketing company, provides advertisers, agencies and web publishers with the products and services they need to deliver the best possible results for their marketing budgets. Bluestreak's mission is to provide marketers with applications and services that dramatically lower customer acquisition cost and increase ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for online marketing budgets. Based in Newport, RI, the privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. was founded in March 1999, and has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and London. Examples of Bluestreak solutions at work, as well as more information on the company, are located at http://www.bluestreak.com. About Eyeblaster Inc. Eyeblaster is a Rich Media Ad Management System that allows Publishers, Agencies and Advertisers to independently create and manage out-of-banner advertising campaigns. Eyeblaster can serve a variety of rich media formats, including floating ads, DHTML See Dynamic HTML. DHTML - Dynamic HTML , interstitials, streaming media See streaming audio, streaming video and digital media hub. , background ads, and full-screen commercials. Eyeblaster is a New York based Company, with Research and Development facilities in Israel. To learn more about Eyeblaster technology, services, and clients, please visit us at www.eyeblaster.com. |
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