Bluestreak Launches Ion 3.0 Ad Server Platform; Latest Release Cuts Time of Executing a Campaign in Half.Business Editors/High-Tech Writers NEWPORT, R.I.--(BUSINESS WIRE)--Nov. 11, 2002 Bluestreak, a leading online marketing company, today announced a new release of its Ion Ad Server Platform. Ion 3.0 raises the bar for speed and simplicity of campaign management with significant enhancements including time saving wizards for set up, workflow, and reporting, as well as optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. features across multiple placements, media formats and types of results. The Ion Server is the only real time platform for the management, delivery, and optimization of online advertising. "We handle many complex campaigns for our clients, this latest release of Ion proved to be the fastest set up for us ever. Ion 3.0 is also so much easier to navigate since the Placement Setup Wizard walks you through step by step." said Renee Whittingstall, Interactive Media Planner, Temerlin McClain. "We also do a lot of reporting based on cost so we are very pleased that we can now track costs and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). with Ion." Built to deliver any ad format including rich media, the Ion system is robust and infinitely scalable. Enhancements in Ion 3 include: Easy media placement - edit up to 20 placements at a time with the new set up wizard. Flexible creative assignment - cuts campaign execution time in half; creative can now be assigned and removed from several placements at the same time. Multiple groups, media types and placements can be easily set up. Advanced reporting - includes pacing reports to show progress of media buy over time and automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. activity notification. Ion 3 supports reporting of full range of media buys including CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. , CPC (1) (Central Processing Complex) An IBM mainframe that has two or more central processors (CPs) that share memory. It is the collection of processors, memory and I/O subsystems manufactured with a single serial number, typically all contained in one cabinet. , CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. , flat and hybrid. Best in class optimization - achieves optimization across multiple placements, and creative types. In addition, optimization can be based on user defined Any format, layout, structure or language that is developed by the user. click and conversion events. "This release underscores our commitment to make ad serving as easy to deploy and as cost effective as possible for the user," said Anurag Ahuja, Vice President of Product Marketing at Bluestreak. "Marketing executives within our blue-chip customer base have applauded our unmatched ability to streamline workflow and provide the most integrated reporting for any form of online advertising." About Bluestreak Bluestreak is an eMarketing technology and services provider with a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform and powerful third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs, Bluestreak is the only company that links web media directly to email marketing databases. Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today --such as video ads and direct response units -- can be attributed to Bluestreak's early innovations. Headquartered in Newport, RI with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Dallas, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and London, more information on Bluestreak can be found at www.bluestreak.com |
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