Bluestreak Adds Internet Veteran Elaine Haney To Head Up Products & Services.PROVIDENCE Providence, city (1990 pop. 160,728), state capital and seat of Providence co., NE R.I., a port at the head of Providence Bay; founded by Roger Williams 1636, inc. as a city 1832. , R.I. -- Bluestreak, a leading online marketing company, today announced Elaine Haney has joined the Company as Senior Vice President of Products and Services. Haney will lead product management for Bluestreak's integrated marketing platform including IonMail, IonAd and IonSearch. Elaine will also oversee marketing services, including Bluestreak's newest expansion into search engine marketing. "Our unique business advantage is delivering online marketing services driven by the strengths of our product suite. Having an executive to oversee this core competence Core competence Primary area of expertise. Narrowly defined fields or tasks at which a company or business excels. Primary areas of specialty. is extremely important. Elaine's background as both a marketing and product leader are a great advantage to us," said Annette Tonti, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bluestreak. Haney has over 20 years experience in operational leadership, marketing and product management. She comes to Bluestreak from Switchboard (an InfoSpace co.) where she was one of three executives with the Company since its inception, taking it from an Internet spin-off The situation that arises when a parent corporation organizes a subsidiary corporation, to which it transfers a portion of its assets in exchange for all of the subsidiary's capital stock, which is subsequently transferred to the parent corporation's shareholders. to a profitable, publicly-traded company, to a successfully acquired entity. At the time of the acquisition, Haney was appointed to General Manager of InfoSpace's newly formed Switchboard division, overseeing Switchboard's online directory platform, its local search advertising products, and the company's extensive channel of advertising and platform partners. She had previously served as Switchboard's VP Marketing and Operations, handling all aspects of marketing including TV, radio and Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and the development of Switchboard.com into a major Internet brand. Haney's experience prior to Switchboard was at Banyan banyan (băn`yən), species of fig (Ficus bengalensis) of the family Moraceae (mulberry family), native to India, where it is venerated. Its seeds usually germinate in the branches of some tree where they have been dropped by birds. Worldwide where she held several senior product management and product marketing roles. About Bluestreak Bluestreak is an eMarketing services provider with a track record for dramatically increasing the performance and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform, third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs and sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks. , Bluestreak is the only company that links Web media directly to email marketing databases. Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today - such as video ads and direct response units - can be attributed to Bluestreak's early innovations. Headquartered in Providence, RI with offices in Dallas and London, more information on Bluestreak can be found at www.bluestreak.com |
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