Bluestreak Acquires Marketing Strategy Leader Takira; Acquisition Expands Bluestreak Services And Customer Base.Business/Technology Editors Bluestreak today announced that it has acquired Takira, the leading provider of referral marketing Referral Marketing is a proven method of advertising. People, typically users of a get-paid website, are encouraged to refer their friends (or indeed anyone) through a personal referral link, which would look something like: www.getpaidsite. solutions and strategies for online customer acquisition and retention. The acquisition adds an important integrated marketing service to the Bluestreak offering and expands the company's customer base. The announcement follows on the heels of Bluestreak's acquisition of email marketing technology provider e2 Communications. Financial terms of the acquisition were not disclosed. "Takira has developed extraordinary expertise by creating highly effective marketing programs for their clients, said Peter Corrao, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bluestreak. "Moving forward Bluestreak will continue to offer this high level of service to our major clients. The other principal goal of this integration is to package Takira's most effective relationship marketing programs and make them available to the broadest possible range of customers." "Bluestreak is a market leader in providing the tools for online and email marketing," said Johnson Chao, CEO of Takira. "The combination of these technologies with the integrated marketing services of Takira is extremely powerful, since it lets marketers and agencies make one phone call to achieve a variety of goals." Takira was started in 1999 to help clients develop and implement integrated marketing programs. The company offers its clients both strategic and implementation services to effectively launch referral, sweepstakes, promotional and customer intelligence campaigns. Takira has specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. in the execution and management of lead generation programs for Fortune 500 marketers including AT&T, Ebay and Microsoft. "With this acquisition, Bluestreak is now set apart from our competition by contributing more directly and strategically to the success of our clients," said Corrao. "Since its inception, this company has brought exceptional technology to the market. Bluestreak now offers our clients groundbreaking services that directly and positively impact the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). from online marketing." Clients To Reap Benefits of Expanded Bluestreak Team Most important among Takira's assets, the founding/executive management team, made up of CEO Johnson Chao, Suzanne Van Spyk, VP of Client Services and Andrew Thelen, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , is joining Bluestreak. The trio of Harvard MBAs comes with an impressive history of success in corporate marketing strategy and execution. The Takira team has built deep relationships with elite marketers, and will offer Bluestreak's array of products and services to their client base. "Takira has provided us with various online marketing services, including referral campaigns, sweepstakes and market research, for the past year," said Glenn Bader, Director of Internet Marketing See Internet advertising. at Schwan's. "They have helped us to improve our customer acquisition efforts and I am looking forward to the added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
About Bluestreak Bluestreak is a leading provider of online marketing programs and services in the US and Europe. The company's mission is to make the online channel highly cost effective for marketers and agencies by providing the tools and services that drive the best return for their marketing investment. Bluestreak's Ion(TM) Marketing Platform combines email marketing and ad serving with innovations such as rich media and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. . The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. was founded in March 1999, and has locations in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , London, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Dallas and Newport, RI. Examples of Bluestreak solutions at work, as well as more information on the company, are located at http://www.bluestreak.com. About Takira Takira is a provider of technology solutions and services for digital direct marketing. The company, which is backed by DCM-Doll Capital Management and bainlab, was formed in May 1999 to lead the migration of traditional direct marketing to the Internet. Takira's flagship referral marketing product radically increases the effectiveness of any direct marketing campaign by encouraging online word-of-mouth to a very targeted audience. The company handles all client programs from beginning to end, including real-time tracking and reporting, fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. , and consumer support. For more information, visit www.takira.com. |
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