Bluestreak Acquires Engage AdKnowledge Assets; Acquisition Consolidates Bluestreak Market Position As Leading Third Party Ad Server.Business/Technology Editors NEWPORT Newport, town, England Newport, town (1991 pop. 19,758), Isle of Wight, S England. It is also a port and the commercial center of the island, with agricultural markets and light industries (plastics, soft drinks, and woodworking). In the 17th cent. , R.I.--(BUSINESS WIRE)--Sept. 13, 2001 Bluestreak, a leading online marketing technology company, today announced it has acquired Engage, Inc.'s AdKnowledge intellectual property and customer lists for the U.S. and certain other territories. The acquisition solidifies Bluestreak's position as a leading third party ad server. Bluestreak will immediately leverage the various strengths of the AdKnowledge unit including market relationships and customer service. In addition, Bluestreak is expected to transition a significant portion of the installed base of AdKnowledge users to the Bluestreak platform. Financial terms of the acquisition were not disclosed. "Engage AdKnowledge's market offerings are in direct alignment with Bluestreak's vision and strategy for the future of online advertising," says Annette Tonti, Chairman of Bluestreak. "Bluestreak is committed to delivering excellent customer service and leading edge technologies that focus on obtaining the best results for online marketers and agencies. This acquisition brings together a powerful team to achieve our market goals more quickly." Agencies and Marketers To Reap REAP Rural Education Achievement Program REAP Reserve Education Assistance Program (US DoD) REAP Resource Efficient Agricultural Production (Canada) REAP Rural Economic Area Partnership Benefits of Expanded Bluestreak Platform In order to ensure a seamless transition for Engage AdKnowledge customers, Bluestreak has created a transition team consisting of AdKnowledge and Bluestreak executives. This team, led by Tonti, exists to address any needs or concerns that may arise and to assure all customers that the Bluestreak technology is deemed one of the most efficient, results-oriented technologies in the market. "Online marketers and AdKnowledge customers specifically should be pleased with this acquisition," said Jeremy Jeremy (jĕr`ĭmē), English form of Jeremiah. The Epistle of Jeremy is a title given to the sixth chapter of Baruch. Lockhorn, Director of Media Technologies at interactive agency, I-FRONTIER. "Bluestreak has been a trusted technology partner for I-FRONTIER on many campaigns, and their serving, optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. , and rich media products have enabled us to experience superior results and simplified ad management." "Bluestreak has always been a pleasure to work with," Lockhorn continued. "Customer service is superb, and the whole organization really 'gets' online marketing. They have an incredibly talented group of developers who continue to surprise me on a regular basis. Frankly, I'm I'm Contraction of I am. Our Living Language Speakers of some scattered varieties of American English sometimes use I'm instead of I've or I have in present perfect constructions, as in very excited." Engage AdKnowledge Offering Synergistic synergistic /syn·er·gis·tic/ (sin?er-jis´tik) 1. acting together. 2. enhancing the effect of another force or agent. syn·er·gis·tic adj. 1. With Bluestreak Platform With the acquisition, Bluestreak hopes to extend its ability to offer third party ad serving and related technologies to the AdKnowledge customer base. Engage AdKnowledge's strong emphasis on analytics and assessment capabilities complement Bluestreak's existing ad management platform consisting of high impact marketing technologies.
Ion Ad Server: ad serving technology that is the most advanced in
the industry. Its unique real time architecture enables highly
accurate, powerful and flexible solution for the delivery of any
type of media to any location on the Internet.
Ion Ad Manager: planning, trafficking and management solutions
designed to provide simple, cost effective processes for online
marketing.
Ion Data Concert: powerful data analysis tool that enables
marketers to obtain deep understanding of their online efforts
from the desktop.
Bluestreak Rich Media: leading rich media products accepted on the
highest number of sites in the industry.
About Bluestreak Bluestreak, a leading online marketing and advertising technology company, provides advertisers, web publishers and agencies with the technology they need to create, manage and measure transactive ad content in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. within any delivery environment. Bluestreak's mission is to provide marketers with technology, applications and services that dramatically lower customer acquisition cost and increase ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for online marketing budgets. Based in Newport, RI, the privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. was founded in March 1999, and has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Boston Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. . Examples of Bluestreak solutions at work, as well as more information on the company, are located at http://www.bluestreak.com. |
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