Bluestreak Acquires Email Leader e2 Communications; Bluestreak Adds CRM Email Platform and Services.Business/Technology Editors NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and DALLAS--(BUSINESS WIRE)--May 6, 2002 Bluestreak Inc., a leading online marketing technology company, today announced it has acquired e2 Communications, Inc., a pioneer in email marketing technology. The acquisition extends Bluestreak's position as a leading marketing solutions company in the US and Europe by adding customer acquisition, retention and relationship management to its line of products and services. The move will add over 400 customers to Bluestreak's already robust growth. Financial terms were not disclosed. "e2 Communications' is clearly among the top global providers of email marketing technologies and services," says Peter Corrao, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bluestreak. "Email marketing adds an important new capability that complements our corporate mission perfectly. Our strategy is to pursue acquisitions that add to our ability to deliver results, not just technology to our clients." Marketers and Agencies To Reap REAP Rural Education Achievement Program REAP Reserve Education Assistance Program (US DoD) REAP Resource Efficient Agricultural Production (Canada) REAP Rural Economic Area Partnership Benefits of Expanded Bluestreak Services "Integrating ad serving with email programs See e-mail program. gives our customers the capability to target the entire online marketing continuum," says John Keene
John R. Keene Jr. (b. 1965) is a writer, translator and Associate Professor of English and African American Studies at Northwestern University, Illinois, United States. He has a B.A. from Harvard and an M.F.A. , CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of e2 Communications, "Bluestreak and e2 together are able to offer marketers a truly comprehensive range of solutions for everything from building brand to creating ongoing customer relationships." Bluestreak will immediately offer its expanded product set to its new and existing clients. Since its founding in 1997, e2 Communications has grown to become a highly respected full service provider of email marketing solutions, serving more than 400 marketer and agency clients from offices in Dallas and London, England. Email Technology To Be Integrated With Bluestreak Platform e2 Communications' email platform is an ASP, web-based solution that fits the model of service that Bluestreak currently offers its customers. Bluestreak will immediately offer the entire range of new email products and services, and begin the integration of newly acquired technology into its Ion Marketing Platform. About Bluestreak Bluestreak provides marketers and agencies with online advertising and email products and services that dramatically increase results. Bluestreak's mission is making the online channel cost effective by providing customers with innovative technology supported by world-class customer service. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. was founded in March 1999, and has locations in New York, London, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Dallas and Newport, RI. Examples of Bluestreak solutions at work, as well as more information on the company, are located at http://www.bluestreak.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion