Bluestone Software Helps RealTIME Media `Scratch and Win' Big; Bluestone's Sapphire/Web Shortens RealTIME's Development Cycle by 66%, Provides Foundation for RealTIME's Future Expansion.Business Editors/Hi-Tech Writers PHILADELPHIA--(BUSINESS WIRE)--Feb. 8, 2000 Bluestone bluestone, common name for the blue, crystalline heptahydrate of cupric sulfate called chalcanthite, a minor ore of copper. It also refers to a fine-grained, light to dark colored blue-gray sandstone. (R) Software, Inc. (Nasdaq: BLSW), a leading provider of Enterprise Interaction Management software, announced that RealTIME Media, Inc., a market leader in online promotions and the pioneer of &uot;Scratch and Win&uot; games on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , has selected Bluestone's award-winning Sapphire/Web(R) Application Server framework. With Bluestone's software at the heart of its application development environment, RealTIME has seen dramatic savings in the time taken to develop Web-based applications See Web application. , and is better able to meet the promotional needs of its noteworthy clients, which include Yahoo!, Microsoft, Lycos, Coty Cosmetics cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking). and the National Football League. &uot;Our clients call on us to create and host their Web-based promotions because we can quickly turn an innovative concept into a scratch-and-win reality that delivers results,&uot; said David Phillips David Phillips can refer to:
torrent - BitTorrent of visitors eager to enter and win prizes. With Bluestone Sapphire/Web, we've been able to cut our development time by two thirds, which means we can be more responsive to our clients. And because of Bluestone's enormous scalability and reliability, we're better positioned to support our growth-oriented business goals.&uot; John H. Capobianco, senior vice president of worldwide marketing for Bluestone, added, &uot;For today's Web developers and marketers, time to market and rapid development cycles are as important as scalability and fault tolerance See fault tolerant. (architecture) fault tolerance - 1. The ability of a system or component to continue normal operation despite the presence of hardware or software faults. This often involves some degree of redundancy. 2. - in fact, they're business imperatives. Sapphire/Web enables RealTIME Media to treat Web-facing applications and server-based transaction support as discrete entities--from both a creative and operational standpoint The Standpoint is a newspaper published in the British Virgin Islands. It was originally published under the name Pennysaver, largely as a shopping-coupon promotional newspaper, but since emerged as one of the most influential sources of journalism in the . This translates into significant cost and time savings for RealTIME, so they can take on more projects and deliver projects faster and at lower cost to their clients. Once they are delivered, RealTIME can assure their clients that users will be serviced and not lost to poor performance or down time.&uot; RealTIME Media has been developing and implementing unique, effective, and measurable online marketing and promotional events since 1995, and boasts more than 25 years of experience in the online and offline strategic marketing and promotional world. RealTIME's impact on the Internet has been significant, generating over 100,000,000 online instant-win game cards on more than 2,000 sites. RealTIME's custom-designed, instant-win games increase awareness of a site, drive traffic to it, capture user information, build loyalty, and increase e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. for their clients. Bluestone's Modern Development Environment Hands More Control to Creative Teams Prior to standardizing its Web-based game and contest development on Sapphire/Web, RealTIME was essentially developing these applications by hand using first generation HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. and CGI CGI in full Common Gateway Interface. Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program. technology. &uot;Our previous development approach required that the creative or graphical side of the applications be completed before business logic development could begin,&uot; observed RealTIME's Phillips. &uot;The inflexible and technical nature of this approach precluded our creative team from making design changes later in the project. Now, with Bluestone's Sapphire/Web development environment, we can separate the front-end creative/GUI development and the back-end business logic creation and application integration. Consequently, our creative teams can now actively contribute ideas and design modifications throughout the development process.&uot; Sapphire/Web also enables RealTIME to develop different parts of the application in parallel, rather than in sequence, so creative teams can work on graphic design elements, while technicians work on the back-end business logic and application integration. Sapphire/Web enables RealTIME to quickly integrate these elements into a final product for client review and test. This modular approach to Web application design also provides RealTIME with the opportunity to component-ize and re-use, or clone clone, group of organisms, all of which are descended from a single individual through asexual reproduction, as in a pure cell culture of bacteria. Except for changes in the hereditary material that come about by mutation, all members of a clone are genetically , key technical elements from one project and use them in another, providing clients with quicker turnaround times (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. . Finally, once the applications are deployed, Sapphire/Web's fault tolerance and automatic fail-over features ensure that, no matter how popular the game becomes, it will be continuously available. &uot;This is critical for protecting our clients' brands from the customer frustration and negative publicity that ensues when a highly visible promotion goes down just after a major ad campaign breaks,&uot; commented Phillips. About RealTIME Media, Inc. RealTIME Media, Inc. (www.realtimemedia.com), based in Wynnewood, PA, is a premier full-service online direct marketing company that uses innovative promotional techniques to create awareness, build traffic and generate leads for its high profile Internet Pure Play and traditional clients. These clients include Lycos, the National Football League, Microsoft, Yahoo!, Reader's Digest Reader's Digest U.S.-based monthly magazine. Founded by DeWitt and Lila Wallace, it was first published in 1922 as a digest of articles of topical interest and entertainment value condensed from other periodicals. , CBS (Cell Broadcast Service) See cell broadcast. MarketWatch and First USA. The company is a pioneer in developing cutting-edge promotional technology, including the patent-pending &uot;Scratch and Win&uot; instant games now played extensively on the Internet. RealTIME Media currently has over 35 employees. About Bluestone Software Bluestone(R) Software, Inc. is a leading provider of Enterprise Interaction Management software. Companies deploying e-business applications, like Avnet, Food.com, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. WorldCom, Reliance National, Strategic Weather Services, and Time Inc., rely on Bluestone Total-e-Business(TM), Bluestone Sapphire/Web(R), and Bluestone XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. Suite(TM) to provide comprehensive e-business platforms, Internet-class infrastructures, and robust integration services that e-business success demands. Bluestone is headquartered at 300 Stevens Drive, Philadelphia, Pennsylvania, 19113-1597. For more information, please call 888-Bluestone or 610-915-5000, email info@bluestone.com, or visit http://www.bluestone.com. Bluestone and Sapphire/Web are registered trademarks, and Bluestone XML Suite and Total-e-Business are trademarks of Bluestone Software, Inc. All other names, brands or products may be trademarks or registered trademarks of their respective owners. Certain statements in this press release constitute forward looking statements as such term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward looking statements involve known and unknown risks, uncertainties and other factors, including those contained in Bluestone's publicly filed reports with the Securities and Exchange Commission, which may cause Bluestone's actual results, performance, or achievements or those of its customers or its industry to be materially different from the future results, performance or achievements expressed or implied by these forward looking statements. Specifically, the Company's beliefs with respect to the business opportunities presented by e-business and the Company's ability to profitably market and deploy its product solutions may prove to be inaccurate. In light of the significant uncertainties inherent in these forward looking statements, the information in this press release should not be considered a representation by the Company or any other person that Bluestone's objectives and plans will be achieved. |
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