Bluestone Software Appoints Steve Bale to Head European Operation.Business Editors/Hi-Tech Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com LONDON--(BUSINESS WIRE)--Feb. 29, 2000 Bluestone bluestone, common name for the blue, crystalline heptahydrate of cupric sulfate called chalcanthite, a minor ore of copper. It also refers to a fine-grained, light to dark colored blue-gray sandstone. Software, Inc., a leading provider of Enterprise Interaction Management software, has announced the opening of its first European office, as a result of the rapid growth of e-business within the European Market. This opening coincides with the appointment of Steve Bale as managing director of Bluestone's Europe, Middle East and Africa (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ) operations. Bale brings a wealth of experience, industry connections and in-depth customer understanding to Bluestone. Prior to joining Bluestone, Bale headed up BEA's Northern Europe business activities, as managing director. During his three years at BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , he established and built a sales-focused company, growing BEA's European organisation substantially, achieving 100% year-on-year growth. Previously, Bale spearheaded Oracle's Applications Division in the UK and Ireland. "Bluestone's entry into the European market comes at an exciting time," commented Steve Bale. "As the European e-business community develops, it is important to find new and innovative ways of deploying the Web across the enterprise. Bluestone's technology has already made its mark in the US market, having established itself as an industry leader, and to be offered the chance to lead the European operation represents an exciting challenge." "Steve's appointment and the opening of our first office outside the US is a milestone for Bluestone," said P. Kevin Kilroy, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bluestone. "Steve's wide-ranging experience in the European market, coupled with his strategic abilities, will enable him to play a key role in managing current and future partner relationships. Our growth into the European market is extremely important in terms of company development, and we believe that Steve's experience will provide us with the first vital foothold." About Bluestone Software Bluestone(R) Software, is a leading provider of Enterprise Interaction Management software. Companies deploying e-business applications, like Avnet, CDNow, Food.com, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. WorldCom, Reliance National, Strategic Weather Services, and Time Inc., rely on Bluestone Total-e-Business(TM), Bluestone Sapphire/Web(R), and Bluestone XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. Suite(TM) to provide comprehensive e-business platforms, Internet-class fault tolerant The ability to continue non-stop when a hardware failure occurs. A fault-tolerant system is designed from the ground up for reliability by building multiples of all critical components, such as CPUs, memories, disks and power supplies into the same computer. infrastructures, and robust integration services that e-business success demands. Headquartered in Philadelphia, Bluestone's UK office is located in central London The term Central London refers to the districts of London which are considered closest to the centre. There is no such conventional definition, nor any official one, for the entire area that can be called "central London". . The Bluestone Website can be found at http://www.bluestone.com. Bluestone and Sapphire/Web are registered trademarks, and Bluestone XML Suite and Total-e-Business are trademarks of Bluestone Software, Inc. All other names, brands or products may be trademarks or registered trademarks of their respective owners. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.022900/bb1 |
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